The Mentally Healthy Change Group, a collective of leaders in the creative, media and marketing industry, have introduced the first-ever Minimum Standards for Mental Health for our industry.
The minimum standards have been developed as a benchmark for businesses in the creative, media and marketing industries and are designed to help businesses and employees understand what is acceptable and to raise the collective bar.
The standards are based on legislation, academic research and health professional advice around areas such as privacy and discrimination, working hours and environment, disconnection and support.
PHD people & culture director Manon Pietra commented: “With the increased attention on mental health, we noticed that many organisations felt overwhelmed and confused about exactly what they should or should not be doing and what their legal responsibilities were. The Minimum Standards were developed to make it easy for businesses to know where to start and for staff members to know what is acceptable and what isn’t. They are the bare minimum that we believe is reasonable for organisations to do to provide a safe and supportive workplace for the mental wellbeing of its people and are created with the realities of our industry in mind.”
The Minimum Standards were officially launched at the Agency Leaders Symposium this week and 20 organisations have already signed up their support, including Facebook, Fjord, Edelman, Havas, Hearts & Science, IAB, McCann, MFA, Omnicom Media’s PHD, OMD and Resolution, Ooh! Media, Tonic Health Media and Verizon Media.
The Minimum Standards can be viewed and signed at www.mentally-healthy.org. The site also offers advice on how to go beyond the minimum standards and to become Mentally Healthy champions.
Mentally Healthy Change Group (MHCG) co-chair and Never Not Creative founder Andy Wright commented: “The Minimum Standards are exactly as the name suggests – the bare minimum. This is the starting point but what we hope to see is organisations going beyond just the minimum and creating a mentally healthy culture where creativity, and business can thrive. The standards are a voluntary opt-in initiative that shows the organisation’s commitment for their staff in a public way. We are also looking at ways to measure compliance to ensure companies stay accountable to their promises in the future.”
The group has also today launched a new website, www.mentally-healthy.org, to make it easier to find relevant information about mental health, specifically curated for our industry. The site includes carefully selected resources from expert mental health organisations such as Black Dog Institute, R U OK and Beyond Blue with curated collections for individuals looking for help, companies looking to create a more mentally healthy culture, or individuals looking to support their peers or staff members. The site also includes mental health articles and stories by leaders in our industry and a section to read and sign the newly launched Minimum Standards.
UnLtd CMO and MHCG co-chair Nina Nyman commented: “Since the findings of the Mentally Healthy study last year, the Mentally Healthy Change Group has been focused on finding practical solutions to tackle the mental health issues affecting our industry. The launch of the Minimum Standards and the Mentally Healthy website are great examples of a group of volunteers using their passion, skills and expertise to make a positive difference in our industry. We hope that the launch of these new initiatives will take a small step towards making the industry that we all love, more mentally healthy.”
Mentally Healthy website: https://www.mentally-healthy.org/
Minimum Standards: https://www.mentally-healthy.org/minimum-standards-intro-1
In this guest post, CTO of Wiise, Hamish Browne (pictured below), says tech’s new focus on privacy will lead to new rules and new ways of doing business for marketers… With the delicate balance between customer data and privacy in the spotlight like never before, the potential emergence of new standards and business models, is […]
Businesswoman, reality TV star, and social media personality Kim Kardashian has posted an ad for mysterious cryptocurrency Ethereum MAX [EMAX]. In a post on her Instagram story – where she has 228 million followers – Kardashian wrote: “Are you guys into crypto????” “This is not financial advice but sharing what my friends just told me […]
Great Southern Bank has launched a brand campaign this week, ‘Happily Clever After’, coinciding with its name change from Credit Union Australia, bringing to life its purpose of helping all Australians own their own home. The journey to changing from Credit Union to Great Southern Bank began back in 2020. When Australia’s largest customer-owned bank, […]
Nine has promoted Jo Clasby to the role of commercial director – publishing, where she will report to Nick Young. She was previously director of client partnerships – publishing. Her new role establishes her at the same level of seniority as Anthony Smyth, commercial director – radio. Smyth was promoted at the start of this […]
Hospitality giant Accor is shining a light on the joy of cities through its newest campaign, ‘Go ALL Out’, which launches in Australia and New Zealand today. The gateway to the ‘Go ALL Out’ campaign is ALL – Accor Live Limitless, a lifestyle loyalty program that integrates rewards, services and experiences throughout the Accor portfolio […]
Global affiliate and partner marketing firm Silverbean has secured new contracts with 13 major Australian brands and is now working to double the size of its Asia-Pacific team. Silverbean launched in Australia in 2019 and has seen steady growth through its work with retailers. Now, with 15 new brands joining the Silverbean portfolio, the agency […]
Tourism PR and marketing agency GTI has announced the appointment of longtime media executive Jenny Pham as its new general manager of marketing and strategy. Pham (pictured above) will lead the agency’s marketing division with responsibility for strategy, media and consumer marketing, while GTI founder and managing director Sarah Anderson remains as the day-to-day lead […]
Clipboard, a free professional networking platform for the hospitality industry, has announced it will seek to raise its next round of funding via equity crowdfunding platform Birchal. This will power its vision to transform the way the fragmented hospitality industry connects, shares experiences, markets and recruits. With a growing member database of over 24,000 hospitality […]