Meltwater has appointed seasoned media intelligence executive, John Bissinella as enterprise solutions manager for ANZ to help drive the continued expansion of its Enterprise solutions.
He joins with a remit to consult Australia and New Zealand’s largest organisations on how to leverage the most comprehensive news, social and customer insights data available.
Meltwater’s enterprise team delivers custom solutions for the Enterprise client, providing a single source of truth across ANZ and international markets using the world’s largest pool of traditional media, social media and audience data.
John’s focus will be to turn complex information into rich insights that can be used to guide and shape decision making through the delivery of presentation-ready, customized data visualizations.
Bissinella joins Meltwater from Isentia, where he spent over six years in a variety of roles, most recently as head of client solutions.
He was previously general manager at Cubit Media Research and national sales director and founder of Media Nation.
Commenting on his appointment Bissinella said, “It’s an exciting time to join Meltwater.”
“The company is so far advanced in this media intelligence space, combining world’s best practice with our locally based Australian team. “
I’m looking forward to introducing Meltwater’s innovative solution to the enterprise market, showcasing the reach of our Australian and New Zealand monitoring and social media tools and excitingly, our ability to pull in additional data and data points into our reporting.”
Georgina Bitcon, Enterprise Solutions Director at Meltwater commented, “John has been immersed in the media intelligence business for over a decade and brings exceptional experience and passion to our growing enterprise solutions team at Meltwater.
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