Meet The B&T 30 Under 30 Creative Finalists!

Little boy drawing a huge rocket on the wall.
SHARE
THIS



In these strange plague times, B&T is more determined than ever to unite the industry and revel in the glory of our industry’s best and brightest overachievers.

That’s why over the next few weeks we’ll be celebrating adland’s youngest and most talented individuals; that’s right, B&T‘s 30 Under 30 finalists.

There are 10 finalists in each category, and 10 categories overall. So, if you’re keen to see who made the ultimate list this year, now’s your chance. Let these individuals inspire you, make you seethe with jealousy and ultimately motivate you to do the best work you can, and enter the Awards in 2021.

Without further ado, here are the 10 Creative finalists.

Alessia Castiglione, Brother & Co

Alessia began her career in Brisbane, graduating on the Dean’s list with a Masters of Creative Advertising from QUT. She immediately applied to agencies with a number of means and mediums. She once delivered chairs to Y&R with resumes on them in black decals, asking them to give her a chance with “here are our chairs if you have a spare desk”.

Since then, she’s worked at most of the major agencies around Brisbane garnering new relationships and working across a number of clients in Retail, Food and Confectionary, Insurance, Government (State and Federal), Lotteries, Health, Education, Superannuation, Banking and Universities. She’s completed Award School, winning silver and bronze at the BADC awards. She also did Copy School in Sydney and served on the QLD Youngbloods committee in 2019, taking the position of Co-Chair for 2020.

Georgia Patch, Bastion EBA

Georgia joined advertising because in her words, “ideas don’t discriminate; anyone can come up with an idea no matter your age, gender or experience”.  But it was the type of ideas that she loved that made me realise I wanted to be a creative.

Eager to apply creative thinking to a high impact area, Georgia and a colleague founded #RedefineWomen. This was a social campaign that challenged Google to update sexist dictionary definitions (such as ‘nagging – a nagging wife’). With no budget, they generated over 80M OTS, $4M organic PR, removed sexism from over 21M searches per year and won a One Show Gold Pencil, Silver Effies, Silver Spikes Asia and placed finalist for Glass, Cyber & Media Canne award .

Since joining Bastion EBA, Georgia has been the creative lead for Kia and Garnier’s 2020 Australian Open activations, won key pitches for Microsoft, Bunnings Warehouse, Ferrari, L’Oreal and Samsung.

Hayley Needleman, The Haus

Hayley currently leads The Haus’ Design Studio, overseeing the design for five specialist agencies. She began as junior all-rounder working in children’s fashion in Sydney as a design school graduate. Then, she took a leap and moved to London where she worked with Twitch, creating content for activations, live streams and marketing materials. Here she had her first exposure to working with global brands such as EA and Duracell.

Over her career, she’s had many achievements including being a critical part of the launch of a Unilever brand, Day2 Dry Wash Spray. And, in 2018, she was shortlisted for a Cannes Young Lion in the digital category.

Marina Vasilieva, Host/Havas

Marina’s foray into the industry began with her AWARD School tutor asking her to come work for them, meaning she had scored a full time ad gig before graduating. Fast forward five-six years later and she’s found herself lucky enough to work across well-known agencies such as Meerkats, VMLY&R, McCann, The Monkeys, and now Host/Havas. Her end career goal is to become an ECD.

Her time in the industry has seen her achieve a lot, including: getting young men talking about depression for The Lighthouse Foundation; raising millions for Ronald McDonald House; encouraging young women to get into rugby league for NRLW, and helping educate and guide Sydney through one of its worst droughts for Sydney Water.

Melanie Huang, AKQA

Melanie’s heart was always set on a creative career. Beginning in the world of interactive installations, she was a designer fascinated by the potential of technology to improve the world around us. She has collaborated with clients such as Adidas China, Fusion Brazil, NGV, Science Gallery, Dark Mofo and Dementia Australia.

When Melanie realised she hadn’t taken the path of a normal designer, she began to share her knowledge through talks and teaching workshops. In 2018, she started Technecolour, a collaborative workshop environment partnering with like minded organisations such as Code Like a Girl, Melbourne Design Week and SIGNAL to run creative workshops that teach coding and electronics. She was a mentor at The Lab Online, a network of technology clubs for young people with high functioning autism and she’s also a sessional lecturer at RMIT teaching Creative Coding.

Melissa Hawkett, M&C Saatchi

The moment Melissa knew she would make it in advertising was the moment she found herself unemployed, broken down on the Nullarbor Plain, without reception, in a beat up 98’ model Volkswagen Transporter.

In the beginning, she turned her creativity into a career plan. She studied Graphic Design, did well, and was employed before she graduated. She wanted more, however. She wanted to come up with the ideas and call the shots, so she applied for the highly competitive AWARD School, and got in.

She then convinced 303 MullenLowe Perth to take her on as an intern, and threw herself at every opportunity with enthusiasm. She entered ADMA’s ‘Young Creative of the Year’ competition, and won. She got gold at the PADC Awards, worked on a ‘Young Shits’ international competition brief and won that too. And now, she’s at M&C Saatchi, her dream role.

Oliver Ree, Digitas

Oliver is a designer with ten years experience in solving business challenges and building movements that fight societal injustices. He’s currently the Design Lead for Digitas Australia and New Zealand, where he connects design, data and technology to find unexpected creative solutions and create measurable impact for our clients.

At Digitas he’s helped win and implement digital transformation projects and campaigns for Tourism Australia, Qantas, TigerAir, Toyota, EA Games, FCA, Westpac, and Arnotts. This work has been recognised at Cannes Lions, LIA, and for the past three years has contributed to winning Gold and Silver at Campaign’s “Agency of The Year” award.

 

Phillip Robbie, Isobar Australia (DAN)

Despite growing up rural, Robbie’s career as a creative started out with a pencil, paper, and plenty of time. The pencil and paper were important, but the time was crucial in landing one of his doodles an appearance on Joseph Gordon-Levitt’s TV Program: HitRecord. While the program may have earned itself an Emmy, it earned him his first pay-check and a career.

After graduating from UNSW, he landed his first role as Designer at Arc Creative and simultaneously completed AWARD school. Next, he joined WiTH Collective, and was unleashed on clients like Optus, Qantas, Fairfax, and Pfizer. Some of his key achievements include: Cannes Lion Finalist, AWARD Pencil Winner, AC&E Winner, Dentsu ANZ Innovation People’s Choice Winner, Tropfest Finalist 2017, 2018, 2019, and ADMA 30Below.

Ruby Boynton-Boardman, The Royals

Starting her career at JWT Melbourne, Ruby worked on a range of clients from insurance to fashion. She was the lead creative on Yellowglen – sparkle on! – and for the Victorian Youth Symphony Orchestra.

She is currently at The Royals where she is forging her art direction style. It’s paid off well so far, with her and her copywriter winning three large pitches with two clients within six months against some really tough competition. Her biggest achievement has been mentoring younger people within the agencies she’s worked in.

Stephanie Allen, BMF

Stephanie grew up on a sheep and cropping farm in rural NSW. She always knew she wanted to do something creative. Her friends had favourite movies, she had favourite ads. She attended CSU where she completed a double degree in Advertising and Marketing, Diploma in Communications and later a Diploma in Graphic Design. Her first job was as a hybrid, half Account Executive, half Junior Copywriter at a boutique creative agency where she worked on brands like Oral-B, Wrigely and Dettol.

Here are some of her key achievements to date:
Creating The Miracle Ham ad for the ALDI 2019; turning World Children’s Day into #WorldChildrensSay for UNICEF in a social takeover; experimenting with different techniques for Abbott’s Village Bakery such as a one-shot ad and some stop-frame animation; playing with the Dulux dog to push paint; launching an activation for Weight Watchers by hosting The World’s Biggest Degustation Dining Event; winning awards in the Effies, Sirens, Shots, The World Animation Celebration Festival, The Animattikon Project and Vimeo Staff Pick of the Week and loads more. 

p.s There’s no big in-person party like usual this year and we’re going to have to content ourselves with virtual drinking games and remote flirting. We’re rapidly figuring out just how the fuck we’re actually going to do that so stay tuned, but don’t buy any bloody tickets just yet.

Thanks to all of our sponsors!

 

 

Please login with linkedin to comment

30 under 30 Creatives

Latest News

Teal MP Sophie Scamps Takes Aim At Junk Food Advertising
  • Advertising

Teal MP Sophie Scamps Takes Aim At Junk Food Advertising

Former GP turned Independent MP Sophie Scamps has picked a fight with fast food advertising in Australia, highlighting the growing issues of obesity among children. Dr Scamps, who was one of several independents to ride the Teal wave at the latest federal election, has prepared a private bill aiming to target fast food advertisements and […]

Michael Bass Named New Chief Trading Officer For Dentsu APAC
  • Media

Michael Bass Named New Chief Trading Officer For Dentsu APAC

Dentsu International has announced the appointment of Michael Bass (pictured) as chief trading officer, media, Dentsu Asia Pacific. With over 20 years’ experience, Bass’ career has included a range of senior investment and trading roles across the media sector. Bass spent seven years at IPG Mediabrands as trading director of Initiative and subsequently moved on […]

Sunday TV Wrap: The Block Hammers Out The Competition In Big Debut
  • Media

Sunday TV Wrap: The Block Hammers Out The Competition In Big Debut

Nine, Seven, and Network 10, all went up against each other last night, debuting fresh seasons of their previous hit shows. The Masked Singer, The Block and My Kitchen Rules all went out to battle, and they all pulled in pretty solid numbers. Let’s get the puns out of the way, My Kitchen Rules simmered, […]

The Block’s Regional Move Translates To More Regional Viewers
  • Media

The Block’s Regional Move Translates To More Regional Viewers

Nine’s The Block burst back onto the scene last night, and interestingly its regional move has translated into more regional viewers. This season of The Block isn’t based on apartments or inner city semis. Instead, The Block has gone rural. The contestants are renovating five separate homes, each on 10 acres of land outside of Melbourne […]

The Masked Singer Capitalises On Our Neighbours Nostalgia With Reveal
  • Media

The Masked Singer Capitalises On Our Neighbours Nostalgia With Reveal

The Masked Singer debuted last night, and Toadie made his debut post Neighbours. Neighbours ended this year, almost cracking a million for its finale and then cracking over a million in BVOD views. Ryan Moloney, aka Toadie, has starred in Neighbours since 1995 and has been a much-loved fixture on our television screens. However, there’s been […]

Streets And Asembl Join Forces To Create Ice-Cream-Scented Candles
  • Campaigns

Streets And Asembl Join Forces To Create Ice-Cream-Scented Candles

Brand extension agency Asembl has partnered Streets’ iconic ice-creams with Australian home fragrance, candle and oil diffuser specialist, dusk for a dreamy creamy fragrance range. Now online and launching on Thursday August 11 2022 in dusk stores across Australia, the range including candles, MoodMist fragrant oils, tealights and melts is the very first time these […]

WPP Reports $11.8B In Sales In The First Six Months Of 2022, But Aussie Ops Prove A Drag
  • Advertising
  • Marketing
  • Media

WPP Reports $11.8B In Sales In The First Six Months Of 2022, But Aussie Ops Prove A Drag

WPP has increased its annual net sales outlook after strong client spending in travel, tech and healthcare sectors boosted pretax profits in the first half of 2022. The world’s largest advertising group announced it made £6.8 billion ($A11.8 billion) in half-year sales and reported a 10.2 per cent increase from the previous year. Pretax profit […]

by B&T Magazine

B&T Magazine
ROLLiN And BMEOF Highlight Hip Hop History In New Project
  • Campaigns

ROLLiN And BMEOF Highlight Hip Hop History In New Project

ROLLiN car insurance has partnered with creative studio Bear Meets Eagle On Fire (BMEOF) to create a 16-part mini-series celebrating important dates in hip hop history. Building on the cultural cachet of the brand launch spot — which featured a yellow puppet named Larry rapping along to Digital Underground’s ‘90s classic ‘The Humpty Dance’— ‘Hip […]

New Decoding Crypto Series Lands On Nova Podcast
  • Media
  • Technology

New Decoding Crypto Series Lands On Nova Podcast

The Nova Podcast Network has released its latest show, Decoding Crypto, which aims to help Aussies understand the nuances of everything from bitcoin to blockchain. Financial journalist Edwina Stott and Collective Shift CEO Ben Simpson will host the new show, explaining the key factors of the crypto revolution starting today, Monday 8 August. The show […]

Coopers Unveils New Look, The First In 20 Years
  • Marketing

Coopers Unveils New Look, The First In 20 Years

Australia’s largest independent family-owned brewery, Coopers, has unveiled a brand-new look for its portfolio of naturally conditioned ales and stouts. The first major update to core packaging in 20 years, the iconic Coopers roundel has been refreshed with a modern and clear design showcasing the brand’s heritage and brewing process. The updated packaging follows Coopers’ […]

Domino’s Teases Burger Delivery Innovation
  • Campaigns

Domino’s Teases Burger Delivery Innovation

Domino’s has released an ad campaign announcing its move into burger delivery via It’s Friday. The ad is centralised around the phrase “Finally, burgers made to be delivered”, a reference to Domino’s self-proclaimed title as the experts in food delivery. Adam Ballesty, chief marketing officer of Domino’s ANZ, said: “We’re excited to be able to […]

CHEP Brisbane Launches Bridal Range For Michael Hill Jeweller
  • Campaigns

CHEP Brisbane Launches Bridal Range For Michael Hill Jeweller

Michael Hill Jeweller has launched a new campaign promoting its bridal range by celebrating the love story at the heart of the brand. Developed in partnership with CHEP Brisbane, the campaign leads with a film that explores the story of Sir Michael and Lady Christine Hill, from their first meeting in 1964 through to their […]

Russel Howcroft Re-Signs To Stay With 3AW Breakfast Until 2026
  • Media

Russel Howcroft Re-Signs To Stay With 3AW Breakfast Until 2026

Australian media personality Russel Howcroft has re-signed a multi-year deal as co-host of 3AW’s Breakfast show, which will see him continue to partner Ross Stevenson on Breakfast for another four years. “’We are delighted Russ is committing to 3AW for the long term”, said 3AW station manager, Stephen Beers. “Ross Stevenson and Russel Howcroft have […]

PASADENA, CA – OCTOBER 10: Mel B attends NBC's
  • Media

The Masked Singer Is Back And It Is A Bonkers Extravaganza

10’s Masked Singer is gearing up to return, and what it lacks in seriousness, it makes up for in silliness and usually ratings. Masked Singer will be airing from Sunday 7th of August, and it is racing onto the scene after the success of 10’s Hunted. EP Tamara Simoneau chatted with B&T, about why 10’s […]

Icon Agency Rockets Into PRovoke APAC Fast Movers Rankings Top Five
  • Marketing

Icon Agency Rockets Into PRovoke APAC Fast Movers Rankings Top Five

Integrated communications firm Icon Agency has been ranked the fourth fastest growing agency in the Asia-Pacific, Middle East and Africa, according to the 2022 PRovoke PR Agency ‘Fast Movers’ rankings. Icon’s fee income for calendar 2021 grew 84.3 per cent, making it the fastest-growing and largest independent agency in Australia. The Melbourne-based indy was ranked […]

Tiger Brokers Offers Mullet Wigs And Free Tickets In Support Of Melbourne Storm
  • Campaigns

Tiger Brokers Offers Mullet Wigs And Free Tickets In Support Of Melbourne Storm

Tiger Brokers, an online broker for millennials and Gen Z, is offering fans the chance to win sideline seats to Melbourne Storm’s Round 21 clash against the Titans at AAMI Park (Friday 5 August 2022). The campaign has reached its peak, and now every Australian can also have the chance to win a Melbourne Storm […]