Mediavest Spark Undertakes Global Rebrand
Full-service media agency Mediavest Spark has announced it has rebranded globally to Spark Foundry to better reflect its offerings.
This agency said in a statement that the rebrand underscores its ongoing commitment to evolution, and reflects its offerings that extend well beyond the parameters of media and investment to include analytics, technology and innovation, insights, content, commerce and more.
Additionally, the Spark Foundry name was chosen to reflect the bold energy of a start-up spirit with a powerhouse soul – the company’s foundational vision that blends an entrepreneurial, innovative business approach with the full resources, capabilities and marketplace clout of Publicis Media.
Since coming together as Mediavest Spark in March 2016, the agency has welcomed numerous new clients including BEL Groupe (global); MTV, KFC, Mattel, and H&R Block (USA); Expedia (SEA); EuroLoan (Poland); Virgin Mobile (MENA); OnePlus (UK); and Diageo, Citbank and Kraft Heinz (Australia).
Spark Foundry is aiming to aggressively roll out its winning proposition to its 3,500 employees across the world, while amplifying its capabilities for clients.
Publicis Media CEO Steve King said: “Spark Foundry’s unique vision brings a palpable energy that is proven to drive results for our clients.
“I am confident that Spark Foundry will build on this momentum and continue to deliver exceptional results for our clients as we unlock new and exciting opportunities together in markets across the world.”
Spark Foundry Australia CEO Sue Squillace (pictured above) said: “We are thrilled with the evolution of the Mediavest brand to Spark Foundry, as it is more reflective of who we are today and will no doubt give us a platform to accelerate this further.
“We have grown rapidly in this market by embracing these entrepreneurial principles and creating bespoke agency models and partnerships for clients that go beyond traditional media and investment.”
Latest News
From [MediaCom] Russia With Love! Meet New Aussie CEO Yaron Farizon
MediaCom’s recent hunt for a new CEO went global, ultimately delivering the globetrotting Yaron Farizon to its North Sydney headquarters. And Farizon certainly comes with the right pedigree. Born in Kiev in the Ukraine, educated in Israel, he worked for P&G as a business director for eight years through the UK and Eastern Europe before […]
EATIVITY Founder Moira Geddes Becomes First-Ever Micro-Publisher To Take Part In IAB Mentorship Program
Moira Geddes, founder and director of independent food publication EATIVITY has been handpicked by IAB Australia to become the first ever micro-publisher to take part in its Mentorship Program, highlighting the important role that specialised custom digital sites play within the country’s media landscape. EATIVITY aims to keep consumers in the know and help small […]
Hivestack Appointments Ichiro Jinnai As President, Japan
Hivestack, the global ad tech leader in programmatic digital out of home (DOOH) advertising, today announced the appointment of Ichiro Jinnai as president, Hivestack Japan. Jinnai will be responsible for driving the regional strategy, direction and expansion of the Hivestack platform in Japan. “I am beyond thrilled to welcome Ichiro Jinnai to the Hivestack family,” […]
LENS Technology & Analytics Appoints Nikhil Elayat As Business Director
Audience measurement platform LENS Technology & Analytics has appointed Nikhil Elayat to Business Director to fast-track growth opportunities across Australia and New Zealand. Elayat (pictured) joins from New Zealand’s largest independent advertising agency, Stanley Street, where he was head of advertising technology. He played a pivotal role in building adtech functions within the performance team […]
Adobe And CBA Team Up To Provide Australians With Free Digital Courses
To help fill the gap between talent supply and demand in Australia, Skill Finder, the government-funded national skills marketplace led by Adobe, has joined forces with the Commonwealth Bank (CBA) to help provide more Australians with access to a wide range of free digital courses. As part of the collaboration, Adobe’s free micro-skills marketplace, Skill Finder, will be incorporated into […]
Australian Professional Leagues Appoints R/GA As Lead Agency
R/GA staff quickly learning the offside rule after winning the creative for A-League, W-League, Y-League and e-League.
B&T’s Tokyo Olympics Wrap: Earthquakes, Ankles & Simone Biles
The Olympics are like Tim Bailey's weather - you complained about it when it started, but you'll miss it when it's gone.
Startmate Launches Liminal*, Online Event For Women Curious About Ditching Their 9-5
Running from August 16-20, Liminal* offers an immersive, one-week series of online panels, masterclasses and high-energy breakout sessions with leading startup operators and coaches from across Australia and New Zealand. The event is designed to offer a glimpse into the world of startups to women who are unfulfilled at work or considering a career change, […]
Burnet Institute Launches How Science Matters Podcast
Australian medical research institute, The Burnet Institute has launched, How Science Matters podcast. The informative podcast will be co-hosted by former ABC Radio journalist Tracy Parish and Burnet institute director and CEO Professor Brendan Crabb AC. Crabb is also a microbiologist, malaria researcher and will share his knowledge on contagious diseases. How Science Matters was […]
“Tiredest, Most Derivative, Clichéd Campaign In History!” Why EVERYBODY Hates Tiffany & Co.’s New Ads
This campaign has been called one of the worst ads in history. See how your biggest disaster stacks up against it here.
The Brag Media Appointed Lead Agency For SEND, Australia’s First Exclusively Online Supermarket
The Brag Media is continuing to step into the spotlight, working with companies and clients who match their ambition. SEND is the latest brand to fall under The Brag Media marketing remit; Australia’s first ever exclusively online supermarket, launching onto the retail scene as of late July. An extension of the SEND marketing team, The Brag […]
Mindshare Launches New Global ‘Good Growth’ Positioning
Mindshare, the media agency network that is part of WPP, is making a series of new appointments to its senior leadership and capabilities teams to support its new proposition of ‘Good Growth.’ Today the marketing and media ecosystem is dominated by geographically limitless digital platforms with billions of users. These platforms have connected people like […]
Have You Injected Your Vax Ad? Entries For B&T’s Good AZ Gold Adland Challenge Close Today!
Do you have a cracking campaign idea on how to move the needle on Australia’s vaccination rollout and remove all that hesitancy around the AstraZeneca shot? Well, this is your moment. We at B&T have created the Good AZ Gold Adland Challenge in the hope of uncovering something special to help us leave lockdowns behind […]
D&AD & Google Launch Shift In Sydney
Education charity D&AD has announced the launch of the inaugural D&AD Shift with Google program in Sydney. Running in London and New York since 2016, Shift is D&AD’s free, four-month industry-led night school which aims to uncover, support and ultimately help secure jobs for self-made creative talent without a traditional degree qualification. Supported by the […]
Tuesday TV Wrap: Beauty And The Geek Winner Announcement Peaks At 665,000
As B&T's own IT person can attest, if you can get past the mushroom smell & the acne, the geek can be a real puller.
Carat Perth Appoints Ashton Wills Digital Director & Promotes Kristy Kinzett To Group Digital Director
It's news out of the west today & B&T is talking VERY west. Not merely Parramatta, but as far afield as Perth this time.
Social Media Overtakes Television As Youths’ Favourite Source Of News
Social networks the top news source for youths. That's Facebook and Twitter, not the 2010 film with Justin Timberlake.
Facebook News Kicks Off In Australia, As Social Media Giant Promises To Pour $15m Into Local Journalism
Zuckerberg has certainly opened the purse strings here, although $15m is really chump change for a multi-billionaire.
ESL’s Head Of Marketing On Understanding The Growing Esports Audience
Do you still think of Pong when you hear someone mention Esports? Brush up on your knowledge here.
Adam Suckling Steps Down As CEO Of Copyright Agency
Copyright Agency today announced that after six years as CEO, Adam Suckling has decided not to renew his contract for a further three-year term. Mr Suckling will leave the organisation in February next year, ending a very successful period of leadership of the Copyright Agency.
Quiip Announces Seven New Clients & Six Appointments
The good news continues at Quiip HQ. Just a shame about this whole global pandemic, really.
Cummins&Partners Unveils Latest Work For Jeep
Absolutely nothng says "I'd definitey go camping more if it wasn't such an exasperating hell" like Jeep ownership.
NSW Government To Start Broadcasting 11am Presser On TikTok
Gladys is here to show us she's down with the cool kids. Doesn't rule out adding a daily dance for the TikTok stream.
The Australian Bureau Of Statistics Teams With UM To Launch National Census
The Australian Bureau of Statistics (ABS) and media agency UM have launched one of the most complex media communication assignments in Australia, the 2021 Census. The campaign is designed to support the ABS achieve a 95 per cent participation rate across the country with the roll out across every household and all people aged 18 plus, monitored and followed-up by about 20,000 ABS staff. The campaign’s […]
Grill’d Teams With Heston Blumenthal For Pricey New Plant-Based Burger Range
There's no doubting Heston Blumenthal's culinary touch and uncanny ability to turn a $15 burger into a $35 one.
What’s Next For Email Marketing?
What's next for email marketing, you ask? Let's hope it's not a return to tacky chain emails with bad jokes.
Study: 63% Of Australian Consumers Return To Brands That Treat Them As An Individual
63% of customers prioritise customer service, the other 37% will just buy whatever sh*t is on sale, study finds.
One Shot At Love: Anti-Vax Dating App Kicked Off Apple’s App Store
Australia is currently working on its own anti-vax dating service, set to be named the 'Byron Bay hinterland'.
Publicis Announces Partnership With TikTok To Harness ‘Community Commerce’
Publicis unveils new partnership with TikTok. Or, as they'd say in the Paris head office, la TikTok.
