Full-service media agency Mediavest Spark has announced it has rebranded globally to Spark Foundry to better reflect its offerings.

This agency said in a statement that the rebrand underscores its ongoing commitment to evolution, and reflects its offerings that extend well beyond the parameters of media and investment to include analytics, technology and innovation, insights, content, commerce and more.

Additionally, the Spark Foundry name was chosen to reflect the bold energy of a start-up spirit with a powerhouse soul – the company’s foundational vision that blends an entrepreneurial, innovative business approach with the full resources, capabilities and marketplace clout of Publicis Media.

Since coming together as Mediavest Spark in March 2016, the agency has welcomed numerous new clients including BEL Groupe (global); MTV, KFC, Mattel, and H&R Block (USA); Expedia (SEA); EuroLoan (Poland); Virgin Mobile (MENA); OnePlus (UK); and Diageo, Citbank and Kraft Heinz (Australia).

Spark Foundry is aiming to aggressively roll out its winning proposition to its 3,500 employees across the world, while amplifying its capabilities for clients.

Publicis Media CEO Steve King said: “Spark Foundry’s unique vision brings a palpable energy that is proven to drive results for our clients.

“I am confident that Spark Foundry will build on this momentum and continue to deliver exceptional results for our clients as we unlock new and exciting opportunities together in markets across the world.”

Spark Foundry Australia CEO Sue Squillace (pictured above) said: “We are thrilled with the evolution of the Mediavest brand to Spark Foundry, as it is more reflective of who we are today and will no doubt give us a platform to accelerate this further.

“We have grown rapidly in this market by embracing these entrepreneurial principles and creating bespoke agency models and partnerships for clients that go beyond traditional media and investment.”