MediaCom Melbourne Bites Into Pizza Brand Dr. Oetker’s Media

MediaCom Melbourne Bites Into Pizza Brand Dr. Oetker’s Media
SHARE
THIS



MediaCom has been appointed as Dr. Oetker Queen’s agency of record following a competitive pitch process as part of a global review. Globally, MediaCom has been Dr.Oetker’s agency of record since 2019. Considered as a key market within the process, MediaCom Australia were required to deliver a full strategic response.

Established in 1891, Dr. Oetker provide a wide range of food offerings including pizzas, snacks and desserts to meet the tastes and needs of people around the world. Dr. Oetker ranks among the leading food manufacturers in Europe, with 16,000 employees worldwide in more than 40 countries.

Effective Jan 1, 2022, MediaCom Melbourne will lead all media strategy, planning, buying (online & offline, search & social, as well as data & analytics).

Carl Colman, managing director, MediaCom Melbourne said of the win, “We are super excited to have this opportunity to work with the Australian team at Dr. Oetker. I am so proud of our MediaCom team who made this possible, their passion and knowledge of the category and the customer really shone through.”

Yaron Farizon, CEO MediaCom AUNZ, added, This is a fantastic opportunity for us to represent a range of famous Australian household brands and I can’t wait to see our partnership get underway. Our new working relationship will enable us to see the bigger picture for Dr. Oetker and deliver smarter, more personalised and relevant messages across the business.”

Amie Wood, executive manager – Marketing, Dr.Oetker Queen Australia added:  “We are delighted to welcome MediaCom as a key partner within our extended team. Throughout the pitch process they demonstrated great passion, a powerful set of internal tools and the ability to get in and understand our brands. We’re really looking forward to this next chapter of the journey for our each of our brands as we head into 2022.”

 

 

Please login with linkedin to comment

Dr. Oetker mediacom

Latest News

The Athlete’s Foot Promote The Perfect FIT With New Online Talk Show
  • Campaigns
  • Marketing

The Athlete’s Foot Promote The Perfect FIT With New Online Talk Show

The Athlete’s Foot, also known as the “Experts in Fit”, have commissioned some well-known faces to explore a range of topics all related to FIT in their new online series #FITTALK. Each season, a new host will tackle different topics ranging from finding the right shoes for your activity, enhancing your FIT with the correct […]

AKQA Is Taking Cannes In Cairns To New Heights!
  • Advertising
  • Marketing
  • Media
  • Technology

AKQA Is Taking Cannes In Cairns To New Heights!

Judging by Cannes In Cairns' impressive itinerary your brain's frontal lobes will get as good a workout as your liver.

by B&T Magazine

B&T Magazine
BBC Studios To Produce Space 22, Its First Original Format For ABC
  • Media

BBC Studios To Produce Space 22, Its First Original Format For ABC

BBC Studios will produce Space 22, its first locally created format for the ABC in Australia. Space 22 will explore the impact of art and creativity on mental health in a new six-part documentary series. The series, which is created and produced by BBC Studios’ Australian production arm, will also be available to the international […]

Sanitarium Recruit Milk + Honey United For Visually Engaging New Campaign
  • Campaigns

Sanitarium Recruit Milk + Honey United For Visually Engaging New Campaign

Sanitarium and Milk + Honey United have launched a visually striking new campaign for The Alternative Dairy Company’s range of plant-based milks The national campaign, ‘Today’s Milk’, will launch via online video, OOH and social and digital, and will focus on the company’s diverse range of soy, oat and almond milk variants. Creative executions will […]

Brisbane Creatives Call On Corporate And Commercial Leaders To Support Lifeline Giving Day
  • Campaigns

Brisbane Creatives Call On Corporate And Commercial Leaders To Support Lifeline Giving Day

A collective of Brisbane-based creatives are getting behind Lifeline Queensland’s Giving Day campaign in a bid to rally funds for their Crisis Support service. BCM Group, Israel Rivera, and Rosco Audio are calling on their networks to donate during the 12-hour digital fundraiser on Thursday the 25th of November. Managing director of BCM Group, Phil […]

Commonwealth Bank And M&C Saatchi Team Up For Empowering ‘Game Changers’ Campaign
  • Campaigns

Commonwealth Bank And M&C Saatchi Team Up For Empowering ‘Game Changers’ Campaign

Commonwealth Bank have combined their long-running support for women’s cricket, with their recent sponsorship of women’s football and The Matildas for an empowering new summer campaign. ‘The Game Changers’ aims to champion both elite and grassroots female cricketers and footballers, who through their skill and passion are moving the game forward and changing it for […]

BBC Set To Record Over Half-A-Billion Weekly Viewers in 2022
  • Media

BBC Set To Record Over Half-A-Billion Weekly Viewers in 2022

The BBC is on track to achieve a record half-a-billion global viewers by the time of its centenary celebrations in 2022. The forecast is based on the Global Audience Measure (GAM) published today, which records the total weekly number of adults accessing the BBC around the world. The GAM found the broadcaster had achieved its […]