MediaCom has been appointed as Dr. Oetker Queen’s agency of record following a competitive pitch process as part of a global review. Globally, MediaCom has been Dr.Oetker’s agency of record since 2019. Considered as a key market within the process, MediaCom Australia were required to deliver a full strategic response.
Established in 1891, Dr. Oetker provide a wide range of food offerings including pizzas, snacks and desserts to meet the tastes and needs of people around the world. Dr. Oetker ranks among the leading food manufacturers in Europe, with 16,000 employees worldwide in more than 40 countries.
Effective Jan 1, 2022, MediaCom Melbourne will lead all media strategy, planning, buying (online & offline, search & social, as well as data & analytics).
Carl Colman, managing director, MediaCom Melbourne said of the win, “We are super excited to have this opportunity to work with the Australian team at Dr. Oetker. I am so proud of our MediaCom team who made this possible, their passion and knowledge of the category and the customer really shone through.”
Yaron Farizon, CEO MediaCom AUNZ, added, “This is a fantastic opportunity for us to represent a range of famous Australian household brands and I can’t wait to see our partnership get underway. Our new working relationship will enable us to see the bigger picture for Dr. Oetker and deliver smarter, more personalised and relevant messages across the business.”
Amie Wood, executive manager – Marketing, Dr.Oetker Queen Australia added: “We are delighted to welcome MediaCom as a key partner within our extended team. Throughout the pitch process they demonstrated great passion, a powerful set of internal tools and the ability to get in and understand our brands. We’re really looking forward to this next chapter of the journey for our each of our brands as we head into 2022.”