MediaCom has today announced the appointment of Andy Mulrenan to the role of head of the entertainment division (TED), formally business director at Havas Media Group.
Mulrenan succeeds Ben McCallum, who was promoted internally to general manager of MediaCom Sydney.
Mulrenan’s career began as a TV Trader at ZenithOptimedia in London where he managed the media investment for the Telco brand O2 across both consumer and B2B categories.
After relocating to Australia in 2007, he moved into a planning and client servicing role at OMD where he was client lead across a number of clients including Frucor, Schwarzkopf and Wrigley.
A high-calibre appointment for MediaCom, Mulrenan has a depth of knowledge and experience across several categories including FMCG (Jacobs Douwe Egberts, Goodman Fielder, PVM), Technology (Apple, PayPal, LG), Government (NSW Government), Fin Tech (OFX) and Travel (Emirates, Dubai Tourism).
Within his new remit, Mulrenan will lead MediaCom’s Entertainment team with the responsibility of driving growth across clients including Universal, Sony, Dell and News Corp to deliver best in class business results.
MediaCom Sydney GM Ben McCallum said of his appointment, “I’m delighted that Andy is a member of the MediaCom team.
“Andy brings fantastic experience with him and I have no doubt he is going to use that to really push our entertainment brands forward.
“We have big plans ahead at MediaCom and Andy is going to be playing a leading role. Andy will be a great asset for us and our clients.”
Head of TED Andy Mulrenan added: “It’s a great time to join MediaCom. A really positive new business profile shows how relevant the company’s offering is to clients today.
“I look forward to bringing a challenging and progressive mind-set to teams across the region.
“It’s important that we lead in the delivery of a constantly improving product, taking a simple focus on the best possible outcomes for clients and making MediaCom a place that continues to flourish.”
With over 14 years in the industry, Mulrenan boasts a plethora of achievements including award wins at global and local level including MFA and Cannes awards for the Wrigley 5X campaign and an MFA finalist for Schwarzkopf’s Under the Cover campaign.
Effective immediately, Mulrenan will report directly into Ben McCallum, GM Sydney and will form part of the Sydney leadership team.