Out-of-home player TorchMedia has announced the appointment of Matt Fisher and Aaron Morton as its new sales directors.
Fisher is a long-standing employee of TorchMedia with over 10 years’ experience in media sales. He has been instrumental in repositioning Torch as a transit media company and convincing the media fraternity of the power of rail advertising.
Morton has been at Torch for 18 months and brings a wealth of experience to the position, having worked across numerous media platforms including print, TV and most recently magazines at Bauer.
TorchMedia managing director Kirsty Dollisson said: “Both Fisher and Morton have been passionate and dedicated employees, having shown exceptional ability to secure investment in transit out-of-home while illustrating the vital qualities required as a leader.
“I’m confident of their drive to take TorchMedia to the next level.”
Commenting on his appointment, Fisher said: “I am very excited to step up to the newly appointed [role]. Outdoor media is in a fast moving and high-growth phase.
“As a business, we are looking forward to contributing to this continued growth for the sector. With a diverse suite of transit media assets, TorchMedia has an offering that’s second to none.”
Morton said: “These are exciting times for TorchMedia and I’m thrilled to take on the position as sales director as we continue to grow as a powerhouse within the Transit out-of-home space”.
The appointments of Fisher and Morton come after TorchMedia re-secured its rights to external advertising on Sydney Trains and expanded the offering to include internals last month.