TorchMedia Bolsters Transit Portfolio With Canberra Light Rail

TorchMedia Bolsters Transit Portfolio With Canberra Light Rail

TorchMedia has secured the exclusive advertising rights on Canberra’s newly launched Light Rail.

The Light Rail is part of Canberra’s Sustainable Transport Plan (2004) and represents one of the largest infrastructure projects ever undertaken in the ACT.

Canberra’s population, which is forecast to exceed 500,000 by 2030, has until now had to rely on buses as the main form of public transport.

The Light Rail now provides locals from suburbs such as Gungahlin, Franklin, Dickson and Braddon with an efficient alternative mode of transport.

TorchMedia managing director Kirsty Dollisson said: “The addition of Canberra Light Rail to our transit portfolio provides advertisers with unparalleled access to a valuable demographic over indexing in OG1s.

“Over 63% of Canberra’s population are managers, professionals or administrators and the out-of-home advertising options available to reach this target are limited – until now.

“The current network connects the Northern Suburbs with Canberra’s CBD, representing a prime opportunity to capture passengers on the daily commute to and from work and while out and about visiting the main entertainment, dining and shopping precinct.

“We look forward to working with local and national advertisers to bring their campaigns to life across a variety of formats on Australia’s newest transit asset.”




Please login with linkedin to comment

canberra light rail TorchMedia

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]