It’s been a busy week for Bauer, with yesterday’s departure of Cosmo editor, and today the appointment of Alissa Thomas to the role of editor for SHOP til you drop, effective immediately.
Thomas has a neat little CV that boasts more than 10 years of fashion editorial and commercial experience, recently holding the role of fashion director for CLEO and Dolly, alongside regular appearances on the Nine Networks Today Extra (formerly Mornings) as fashion and style commentator.
“Alissa’s passion for SHOP is intoxicating. She has a strong vision for the brand and with a career history in fashion and sales it would be difficult to find a better background for the role,” general manager of Hearst Australia Marina Go said.
“I look forward to working with her as we refresh the magazine and overhaul the brands social media strategy.”
Commenting on her new role, Thomas added, “I’m thrilled to be taking on this role, and at a magazine I’ve been passionate about since its very beginning.
“I’m beyond excited to follow in some of my favourite editor’s footsteps and look forward to continuing to create a magazine that has always been a reader favourite.”
The quarterly fashion mag has over 66,000 readers and 300,000-odd fans across its social media community.