If Brexit isn’t enough to turn the English to the drink now comes news that the iconic British pub is facing extinction.
Thankfully, an ongoing campaign called Long Live The Local and supported by beer brand Carling aims to highlight the social damage when pubs close.
The latest iteration shows UK punk band Slaves performing their track Bugs and aims to shine a light on pubs’ value to the local live music scene.
Part ad, part video clip, the ad’s the work of Havas London and calls on the British government to lower taxes on alcohol that the industry claims is destroying patronage and forcing many local pubs to close.
Commenting on the ad-come-video, programme director of Long Live The Local, David Cunningham, said: “Pubs have long been the home of live music. They are a breeding ground for talent – past, present and future, a place where bands meet their first fans. However, with three pubs a day closing their doors for good, live music is under threat.”
“We need to keep pubs alive to keep music live, which is why we’re asking music fans across Britain to sign our petition calling on the Chancellor to cut beer duty,” Cunningham said.
Check out the spot below and prepare to ROCK!