Aussie Programmatic Landscape On A Page

Aussie Programmatic Landscape On A Page
B&T Magazine
Edited by B&T Magazine



MediaScope has released what might be its most useful  poster yet, the Programmatic Landscape. Programmatic is going so fast Denise Shrivell, who develops the posters locally,  is going to have to release a new version every week, which should be good for the sponsor RocketFuel.

MediaScape_-_Programmatic_Workflow___MediaScope_-_Advertising___Media_Directory___Resources___Services

Its a vastly complex and rapidly changing area of media which is going flip a few publishers out (out of business possibly as yields plummet across many online sites) and potentially wipe out a lot of those media buying houses you see with rows and rows of early 20 somethings tapping away at their computers (like the slave ship rowers on Ben Hur). TV is supposed to go programmatic by August.

You can get the poster at Denise’s site HERE

Another good source of basic info is the IAB. HERE

If you’re still confused you can go to a programmatic seminar most days of the week. Check out ADMA and IAB who both have courses.

If you’re a small to medium publisher, or a B2B publisher, best get to one of them and learn what’s coming at you. It isn’t pretty. Better get started on some content based strategies quick, where programmatic won’t get you – at least for now.

 




Please login with linkedin to comment

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]