Native advertising platform Outbrain has signed a pan-regional deal with Eurosport, the number one destination for sports fans.
Powered by Outbrain’s Smartfeed technology, the deal is set to roll out locally across Australia and New Zealand, and spread across 11 other markets globally.
Smartfeed provides a content discovery feed that allows publishers to customise the user experience, improving both engagement and revenue.
Designed for a range of content, from promoted articles to editorial pieces to videos, Smartfeed functions across all devices including desktop, mobile and apps.
Through the deal, Eurosport will be able to utilise Outbrain’s Amplify platform to promote their own videos.
Earlier this year, Outbrain released Focus, a click-to-watch video experience built for engagement and performance, tailored for high quality and long form video content.
Focus consistently results in higher click-through and completion rates, which makes it ideally suited to grow Eurosport’s following on its own video platform, the Eurosport Player.
Outbrain APAC managing director Andrew Burke said: “We’re very excited about this partnership with Eurosport given that sport is such an integral part of both nation’s identity.
“Our aim at Outbrain is to provide smart and flexible technology that drives personalised content recommendations while optimising revenue.
“Through Outbrain’s Smartfeed, native video and Amplify platforms, and our premium publisher partners, Eurosport will be able to best capture the attention of Australian & New Zealand sports fans.”
Eurosport VP of digital ads David Fisher said: “Outbrain’s Smartfeed and Amplify technology is great for us.
“We want to leverage Outbrain’s platforms to grow our fan base and surface our own video content in a prominent manner, as well as driving significant monetisation.
“We are really looking forward to working with Outbrain.”
In addition, this partnership with Eurosport furthers Outbrain’s reach by tapping into key audiences globally.
Eurosport has locally managed sports sites in France, Italy, Spain, UK, Germany, and Russia; and Eurosport.com alone sees 42 million visitors monthly to its site.