New Partnership To Close The Loop On TV-Online Ad Syncing

RadiumOne has partnered with Australian media monitoring company, Savvy, to further advance its data enabled TV syncing product.

The partnership enables RadiumOne to combine real-time interest and intent data across all advertiser categories with Savvy’s extensive FTA TV data – giving brands and agencies the ability to plan and buy with both precision and scale.

The offering is unique on the world stage as it adds offline data including; share of voice, share of category and TARPs (Target Audience Rating Point) based targeting to RadiumOne’s online capabilities across display, video, mobile and social.

Adam Furness, RadiumOne director of sales and business development, said the company has experienced high demand from brands wanting a syncing product that does more than add online delivery to coincide with TV timing.

Since launching social TV syncing in mid-2015, RadiumOne has differentiated, through targeting online from intent and interest signals picked up across all social network sharing, and also from the large and valuable dark social channel.

“Whether it’s to tell a seamless brand story that’s screen agnostic, or competitive strategy to own the second screen – brands are hungry to reach their ‘audience everywhere’ in the big TV moments,” said Adam.

Furness explained that Savvy offers an unparalleled service for sourcing FTA data, TVCs and a current and historical view from a brand specific, advertiser and category perspective.

“Savvy detect every FTA TVC broadcast and RadiumOne can trigger off these in real-time to a qualified online audience wherever they are, and on whatever screen they use. This, along with our in-show key word and current affairs trigger services, gives advertisers the most advanced and effective solution available in any market,” said Adam.

Savvy’s Michael Landsberry said he was excited about the landmark partnership and the opportunity for Australian advertisers.

“Our clients have asked us to help them activate the data we have to make their paid media more effective and efficient. We looked at all syncing providers in the market and became very excited about RadiumOne’s real-time intent data and delivery capabilities,” said Landsberry.

Early feedback from brands supports that our partnership provides a genuine and game-changing TV intelligence platform,” he added.

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