Hootsuite has announced an upcoming integration with Adobe Experience Platform.
Developed collaboratively with Adobe, this first-of-its-kind integration will bring insights from social activity to Adobe’s Real-Time Customer Profile.
This will enable Adobe customers to deliver omnichannel marketing initiatives informed by their customers’ social media behaviour.
Once live, Hootsuite will deliver six integrated Adobe solutions, further cementing Hootsuite as Adobe’s preferred social media management partner.
Hootsuite CMO, Penny Wilson said: “With social becoming one of the highest performing customer engagement channels, organisations are looking to better understand the impact of their social strategy on their broader business and marketing objectives.
“This innovative integration between Hootsuite and Adobe Experience Platform leverages social insights to create a unified view of the customer so marketers can deliver personalised content and messaging on the most relevant channels to achieve their greatest ROI.”
Adobe VP, platform and partners, Amit Ahuja said: “Social media is a strategic channel for many of our customers and an important part of today’s customer journey.
“This integration builds on the value our customers receive from our partnership with Hootsuite, allowing them to leverage critical social data within Adobe’s real-time customer profile to deliver amazing digital experiences.”
The new Adobe Experience Platform integration will add to Hootsuite’s suite of Adobe integrations, joining Adobe Analytics, Adobe Campaign, Adobe Experience Manager Assets, Adobe’s Marketo Engagement Platform, and Adobe Stock.
Customers around the world leverage the integrations to activate omni-channel campaigns and measure the impact of social interactions throughout the customer journey.