GroupM Inducted To UnLtd: Hall Of Good, Ogilvy Wins Campaign For Good
UnLtd, our industry’s social purpose organisation, has announced GroupM as the 2019 inductee to the UnLtd: Hall of Good at the Big Dream event last night.
Last year, Network 10 were the first inductees for the special recognition award.
Rachel Troy, COO of UnLtd commented: “We’re lucky to work with over 150 amazing organisations across our industry using their skills and resources for good.
“Whilst we’d love to award every single one of them, there is one organisation whose commitment, effort and impact over several years needs to be recognised. GroupM has used their best strategic heads to work on our charities biggest challenges, provided creative resource to re-brand and accessed inventory across their networks.
“They organise trivia nights, basketball tournaments, gig nights and once a year, they close their entire network of agencies for a day to raise funds for UnLtd charities. They have a long-standing workplace giving program and have changed the lives of marginalised young people in a very concrete way – by giving them a job.
“And the continuous effort shows – so far, they have generated over $5 million worth of social impact to help young people at risk.”
Mark Lollback, CEO of GroupM Australia and New Zealand, said: “We are delighted to accept this special recognition award and feel honoured to be the second ever inductees to the Hall of Good. Giving back is an integral part of the GroupM ethos to Inspire Excellence in everything we do.
“With the help of UnLtd, we’ve been able to direct our efforts to areas where we can create the biggest impact using our passion, skills and resources. We’re proud that our business is powered by amazing individuals who drive these programs and are part of a network of passionate people who go above and beyond their day to day job to give back to those who need it the most.”
A special ‘UnLtd: Campaign for Good’ award was also awarded to Ogilvy for their work on creating the first-ever brand awareness campaign for Whitelion that was widely supported by the industry with over 30 media owners and agencies providing pro-bono support and inventory.
Chris Freel, CEO of UnLtd commented: “For 12 years, UnLtd has been bringing together the skills, talent and resources of our incredible industry, to help young people at risk. This year, we saw this uniting power really come to life through the amazing support we received across the industry for the Whitelion ‘Invest in Me’ campaign.
“None of that would have been possible if it wasn’t for the commitment, creativity and passion by the Ogilvy team to create a campaign that not only raises funds but changes perceptions of young people at risk. Big thank you to David Fox and the team at Ogilvy and for every organisation who supported the campaign.”
The awards were announced at the UnLtd: Big Dream event last night in front of a packed house of 500 industry guests. The event celebrated and showcased the positive social impact our industry has generated whilst raising over $420,000.
The evening saw guests transported into a mystery location and taking part in thought provoking live experiences, designed to bring to life the realities that many young people at risk face. The event also included a competitive live auction, an entertaining ‘twiggle” live challenge and musical performances by Ngaiire, MMAD, Electric Fields and a special Nova Red Room performance by The Potbelleez.
Luke Minto, Sydney commercial director and Market Lead at NOVA Entertainment commented: “Wow, just when you think the Big Dream launch event last year would be hard to reimagine, the team from UnLtd have taken it to the next level.
“The venue was simply stunning and the immersive experiences really reinforced UnLtd’s purpose. More importantly the real stories shared last night were brave and eye-opening and gave a real insight into the lives of young people at risk. A special shout to Venessa Hunt who spoke so well.
“It’s great to see first-hand the positive difference our industry can make when we all work together. Nova is proud to be a sponsor of Big Dream and we can’t wait to see what next year has in store!”
Big Dream kindly sponsored by:
Sponsors: Snap Inc., NOVA Entertainment, Australian Community Media, Boomtown, Quantcast
Supported by: Blow Bar Co, Maud, MKTG, Network 10, Story Mill Studios, The Nest Consultancy
Please login with linkedin to comment
UNLTDLatest News
Sydney Comedy Festival: Taking The City & Social Media By Storm
Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]
Global Marketers Descend For AANA’s RESET For Growth
The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]
Is Meta’s New AI Chatbot Too Left-Wing?
Meta's chatbot accused of being left-wing after being caught wearing a Che Guevara T-shirt & listening to Billy Bragg.
TV Ratings (23/04/2024): Why Did No One Tell Angela That Farmer Wants A Wife Is Set On A Farm?
As wonderful as this headline is, let's face it, we all know an 'Angela', don't we?
PubMatic Unveils New AI Partnership To Turn Social Posts Into Ads For Any Digital Channel
Here's some nifty tech for turning social posts into ads. Assuming said posts aren't one-star character assassinations.
Intuit Mailchimp Makes A Splash With Its First Australian Brand Campaign
Ever laugh along at a gag you didn't get so as not to appear dumb? Get ready for more feigning with this new work.
GumGum’s Rob Hall: Advertisers Can No Longer “Rely On Binary Descriptions” Of Consumers
If anyone's got their finger on adtech's pulse, it's Rob Hall. He also avoids using the good paper in the office printer
Mastercard Nabs Florencia Aimo From Marriott International
Marriott International's Florencia Aimo jumps from the hotel business to the exploitative credit card one.
Bastion Agency Appoints Cheuk Chiang As New ANZ CEO
Cheuk Chiang takes the reins over at Bastion Agency. But not the rains down in Africa.
Spotlight On Sponsors: Major Sponsorship Wins After A Disappointing Week In Sport
B&T continuing our deep dive into local sport sponsorships & that's despite not a single offer of a free ticket as yet.
Macca’s Marketing Director, Samantha McLeod On Big Mac Chant: “What Was Once Old Is Now Cool Again”
Macca's using the power of nostalgia in latest Big Mac campaign. Well, only for those who've ever eaten one sober.
World Premiere Of Midnight Oil: The Hardest Line To Open Sydney Film Festival 2024
Oil's biopic to open Sydney Film Festival. Here's hoping Molly Meldrum will take his pants down at the premiere.
Entries Are Now Open For The 2024 Brandies, IntelligenceBank’s Annual Brand Marketing Awards
The Brandies are, of course, a prestigious marketing gong and not the mystery tipple favoured by nannas everywhere.
The Fred Hollows Foundation Appoints Ardent For PR
Yes, we all like to have a joke at PR's expense. But sometimes it does important work, like this.
AI, eCommerce & Marketing Specialists Are In Increased Demand By Businesses, New Data From Fiverr Shows
Has your philosophy & anthropology degree left you with nothing but a huge HECS debt? Here's what you should've studied.
Perth’s First 3D Anamorphic Billboard Arrives Courtesy Of oOh!media
Do you love a buzzword? Now you can add anamorphic to the list as it relates to billboards, not a colleague's ears.
MasterChef Australia & Crown Resorts Launch Unique Dining Experience With ALUMNI
A pop-up restaurant staffed by MasterChef contestants! That's fine dining prices for first-year apprentice chef cuisine!
Amanda Laing Announces Resignation From Foxtel Group
Foxtel's chief commercial & content officer heads for the exits. Read nice things the bosses said about her right here.
The Lost Letters From Our Diggers: News Corp Unveils ANZAC Day Special
It's nice when brands respectfully acknowledge ANZAC Day.
Howatson+Company Acquires Akkomplice
Large indie acquires a slightly smaller indie. Much like a shark eating a tuna, just with less thrashing and blood.
Google Delays Third-Party Cookie Deprecation Again
In good news for the sale of picture library biscuit photos, Google continues to tease over the end of cookies.
Education A Low Priority For Aussies More Concerned With Cost Of Living Forethought Study Reveals
Study finds Aussies cutting back on education due to cost of living. Booze & Uber Eats sales remain largely unaffected.
“I’m Still The Same Person That I Was”: Rikki Stern Says “Fucc It” To Cancer Stereotypes
B&T always happy to promote the anti-cancer cause. Even brands that massively overdo it with the hot pink.
The Unapproved Climate Certification Allegedly Causing Mass Greenwashing
Are you left flummoxed in the canned tuna & free range eggs aisle? Just wait till this green certification gets up.
TV Ratings (22/04/2024): Fans Mock “Over The Top” Reaction To New MasterChef Judges
MasterChef returns for its 2024 season. B&T stands by putting peppercorns in Gravox & no one will be any the wiser.
Dentsu Restructure: Muddle, Harvey & Johnston Take Leadership Baton As Bass & Yurisich Exit
A large broom has swept through Dentsu's local ops this morning, taking with it some big names & the air con's cobwebs.
Industry Shares Trends Shaping The Industry This International Creators Day
B&T's asking adland creators to reveal their top trends. And it's not good news for your Jenny Kee cardigan collection.
Mable Extends HOYTS Sensory Screenings Partnership
Mable has extended its HOYTS sensory screening partnership. Vigorously defends its two-star Oppenheimer review.
Orphan Launches ‘They Need Our Help. We Need Yours’ For Children’s Cancer Institute
Anything to do with childhood cancers has B&T's 110% support. That said, we do ignore the red meat & alcohol warnings.
Smile Team Orthodontics & Keep Left Collaborate On Smile-Inducing Campaign
As parents would attest, given the cost of orthodontics you'd expect this campaign to be a lavish production indeed.
Opinion: How Video Calls Neglect Learning Diversity
Need an excuse to duck out of a video call this arvo? Show this to your boss.
DoubleVerify Achieves First-Of-Its-Kind Responsible AI Certification From TrustArc
DoubleVerify receives responsible AI certification. However, not its robotic vacuum that's been seen menacing the cat.
Smile For A Good Cause: The Social Media Campaign Giving Back To The Community
Are you known as the office Austin Powers? More for you teeth than shagability? Get snappy new fangs with this news.
Elon Musk Mocks Albo After ESafety Wins Court Injunction Against X
Albo's 2024 from hell continues - Rabbitohs in crisis, down in the polls and now feuding with world's richest man.
Real Estate Developer In Hot Water Over “Sexually Exploitative” OOH Campaign
Real estate agents again tops in the 'least trusted profession' polls, nudging used car salesmen & ad creatives.
Epsilon’s Shane Hanby: Post-Cookie Era Relies On “Teamwork” Between Brands, Marketers & Tech
This pro predicts more "teamwork" in a post-cookie era. Which spells bad news for the uncooperative or plain stubborn.