Getty Images has announced an exclusive global distribution partnership with virtual reality (VR) company Jaunt.
The new partnership will enable Getty Images to provide premium cinema-grade VR video to enable today’s leading content creators to deliver the highest-quality 360-degree content experiences to audiences worldwide.
Customers will be able to access Jaunt’s immersive 360-degree stereo video experiences through Getty Images’ websites alongside Getty Images’ collection of over 25,000 360-degree photographs.
Anthony Holland Parkin, head of VR at Getty Images, said: “Today’s partnership with Jaunt takes us into the next frontier of immersive experiences and we look forward to working with them to provide our customers with a level of VR content not yet seen in this space.
“By including compelling VR content as part of our core offering, we are facilitating the growth of – and driving demand for – this exciting new medium that is revolutionising the way we experience the world around us.
“In 2017, skepticism around VR has finally taken a backseat. What has become clear to brands and the public alike, is that VR is here to stay. Undoubtedly, it has the potential to transform the way the public consumes and engages with brands.
“At Getty Images, we are embedding VR content technologies into the core of our business and ensuring that, as use of VR continues to grow, its users are further enhancing their experience with access to the world’s best content.”
Mitzi Reaugh, global head of strategy and content licensing at Jaunt, said: “We are thrilled to be working with Getty Images to bring our high quality 360 and cinematic VR footage to the wider creative community.
“Just as meaningful as producing premium VR experiences is to Jaunt, it’s equally important to help facilitate others to create quality 360 and VR content. We aim to do all we can for the growth of this powerful, emerging medium.”
The deal follows Getty Images’ partnership with Google, which sees Getty Images supplying hi-res VR content from current events around the world for Google Expeditions.