Fantastic Furniture Launches Campaign ‘Many Uses’ To Celebrate Furniture Versatility

Fantastic Furniture Launches Campaign ‘Many Uses’ To Celebrate Furniture Versatility

Fantastic Furniture has launched its newest brand campaign via digital first agency Connecting Plots.

Following on from the ‘Find Your Fantastic’ brand platform to mark the brand’s refresh last year, the ‘many uses’ campaign is an extension of the storytelling behind real-life consumer purchases which is central to the Fantastic Furniture experience.

The campaign features customers utilising their Fantastic Furniture in alternative ways, including a sofa that also doubles as a piggy bank, a remote control holder or a ballet barre for budding ballerinas.

Fantastic Furniture marketing manager, Will Dance said: “Our product range is for all Australians who want furniture that looks great, without breaking the bank.

“This latest campaign helps remind consumers that our furniture is designed to endure whatever home-life throws at it.”

Connecting Plots’ creative director, Steven Thomson said: “It’s exciting to be building on ‘Find Your Fantastic’.

“Demonstrating the unique ways customers interact with the products tells us as much about them and their families as it does the furniture.”

The campaign is rolling out now across TV, digital, social & radio.

Credits:

Client: Fantastic Furniture

GM of Marketing: Jacqui Hawkins

Marketing Manager: Will Dance

Senior Brand Manager: Erin Bluhdorn

Assistant Brand Manager: Erika Gunawan

Marketing Assistant: Sinem Kalenderoglu

 

Agency: Connecting Plots

Creative Director: Steven Thomson

Client Services Director: Andie Tickner

Client Services Lead: Sarah Reynolds

Strategic Planner: Sarah Reynolds

Creative Director/Writer: Jen Barnett

Art Director: Paul Bennel

Project Lead: Tania Templeton

Managing Director: Tom Phillips

Production: Infinity Squared

Director: Madeline King

DOP: Tania Lambert

Producer: Linzee Harris

Editor: Cameron Drew




Please login with linkedin to comment

Connecting Plots Fantastic Furniture

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]