Famed “Ad Contrarian” Bob Hoffman To Deliver ReThinkTV Keynote

Famed “Ad Contrarian” Bob Hoffman To Deliver ReThinkTV Keynote

ThinkTV has announced that Bob Hoffman, the best-selling US author, speaker, blogger and advisor, will deliver the keynote speech at ReThinkTV 2017 when the advertising and marketing forum returns on September 14 at Luna Park in Sydney.

Hoffman is one of the most sought-after international speakers on advertising and marketing: Time, Inc calls him “fabulously irreverent”, The Wall Street Journal calls him “caustic yet truthful”, The Financial Times says he is responsible for “savage critiques of digital hype” and Fuel Lines calls him “The most provocative man in advertising.”

Renowned for his acid wit and entertaining style, Hoffman has titled his presentation “Marketers Are From Mars, Consumers Are From New Jersey”.

“Marketers are living in a dream world of their own invention,” he said. “I will be speaking about three delusions that demonstrate how marketers have lost touch with consumers — and to some degree, with reality.” 

Hoffman has been chief executive of two independent agencies and the US operation of an international agency. He has created advertising for McDonald’s, Toyota, Pepsico, Bank of America, AT&T, and more companies than he “cares to think about”. Through his company, Type A Group, Bob advises advertisers, agencies, and media. 

Kim Portrate, chief executive of ThinkTV, said: “ThinkTV is delighted to have Bob deliver the keynote at ReThinkTV 2017. His wise-headed rationalism and entertaining delivery will be a draw card in a what is rapidly shaping up to be one of the key advertising and marketing events of 2017.

“We have an exciting schedule which is designed to provide advertisers and their agencies with invaluable insights into advertising effectiveness and to help them to get the very best of today’s multi-platform TV. Stay tuned for more announcements.”




Please login with linkedin to comment

bet365 media strategy

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]