Fairfax Media Launches New-Look The Age

Fairfax Media Launches New-Look The Age

Fairfax Media’s The Age today unveiled a fresh new look for readers and new high-impact formats for advertisers.

The new digital platform – accessible at www.theage.com.au – delivers a cleaner, faster news experience, immersive storytelling and advertising innovation across mobile, desktop and tablet.

Using the new “shortlist” feature, readers can switch between devices throughout the day and enjoy a seamless and deeply engaging reading experience. Streamlined navigation prioritises news and clearly signposts sections, and content discovery is improved with longer story introductions.

New ad formats create a canvas for advertisers to bring brands to life. Advertisers can work creatively and collaboratively with Fairfax to reach large premium audiences using a range of new rich media ad formats, including VR, AR, AI, voice and 360 video. 

Fairfax Media’s managing director of Australian Metro Publishing, Chris Janz, said: “The launch of The Age on our new publishing platform – soon to be followed by The Sydney Morning Herald – puts Fairfax at the forefront of digital publishing.  We’re delivering a market-changing vision that prioritises reader experience and connects advertisers to our audiences in highly impactful ways.”

The Age editor Alex Lavelle said: “It’s a privilege to work on bringing the next iteration of Melbourne’s iconic masthead to our readers.  We’ve been part of the Victorian conversation for 164 years and today’s relaunch of The Age shows we’re continually evolving to remain at the heart of their digital news experience.”

The Age‘s new design is based on extensive consumer research and global best practice, as well as audience and advertiser feedback from the Brisbane Times’ relaunch last August.




Please login with linkedin to comment

Fairfax Media The Age

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]