Dataxu, a leading provider of programmatic marketing software for marketing and media professionals, announced today the appointment of Shane Hanby to the role of country manager ANZ.
With more than a decade of experience in business transformation and development, Hanby has held leadership positions across the martech and ad tech landscape, most recently leading GumGum in Australia.
In his new role as Country Manager, Hanby will be responsible for driving business strategy and growth for dataxu across Australia and New Zealand.
A key focus will be the development and management of client relationships, helping marketing and media professionals navigate the programmatic media space using data to improve their advertising.
Hanby, on his new appointment, said: “I’m thrilled to have the opportunity to work with such a professional and passionate team.
“I look forward to steering dataxu’s growth across the Australian and New Zealand markets and empowering our clients with advanced technology across all advertising channels, including TV.
“I’m excited to apply my industry knowledge to take dataxu to the next level.”
Dataxu’s VP& general manager, APAC, James Sampson said: “As dataxu continues to grow our Connected TV business, we are excited to welcome Shane to build on our existing successes and lead the next stage of our growth in the region.”