Lavender And NBN Show Australians How To Choose The Right Internet Speed

Lavender And NBN Show Australians How To Choose The Right Internet Speed

As the nbn network continues to roll out across Australia, CX agency Lavender has created an integrated campaign that includes TV, out-of-home, digital, DM, press, radio and cinema.

The campaign, titled ‘Speed’, aims to provide Australians with the information they need to make an informed decision when choosing a speed tier with their internet service provider.

There are four speed tiers available over the network, the fastest being nbn 100. nbn 100 allows multi-device households to stream 4K media, play games, and send and receive large files all at the same time. The campaign links speeds to people’s online behaviour to make it more tangible to the average Australian.

The nbn network is currently rolling out across Australia and will be reaching considerable scale over the next 12 months. The campaign’s objective is to reach all Australians as they prepare to switch to the nbn and help them choose the right speed for their needs.

Ryan Stubna, Creative Director & Associate Partner at CX agency Lavender, said: “This campaign is a great opportunity to really help Australians understand how to make the nbn network work in the best possible way for them and their families. We really wanted to emphasise the fact that they have a choice – and that choosing a speed tier that complements the way they like to use the internet will help them get the best possible experience on the nbn network.”

CREDITS

Client: nbn
Agency: CX agency Lavender
Agency producer: Wendy Gillies
Director: Brendan Donovan
Production company: Photoplay
Post-production: Blackbird
Sound: Nylon




Please login with linkedin to comment

aussiecommerce group Tablet App

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]