Melbourne based WeAreDigital has captured the squeaky clean digital strategy account for natural cleaning products company, ENJO Australia.
ENJO currently sells its products via consultations and in-home demonstrations by ‘ENJOpreneurs’ with WeAreDigital brought on board to broaden the reps’ sales offering.
The products are also available online with the independent digital firm also initially charged with building ENJO a customer centric digital strategy to bolster direct customer relationships.
Karson Stimson, director of WeAreDigital, said the digital future for the brand is “limitless”.
“The product and sales model lends itself to be a leader in direct customer communication and have real impact on sales over the next stage of ENJO’s growth,” Stimson said.
ENJO was founded in 1990 by Barb de Corti who was recently listed as one of Australia’s Top 30 Female Entrepreneurs by SmartCompany.com.au.
Coming in at number 13, de Corti was labelled the ‘Clean Queen’.
“ENJO is a technologically advanced product that has been leading the way in fibre cleaning
while the operations of the sales model has been kept more traditional. Our partnership with
WeAreDigital will bring our business up to par with digital customer expectations,” de Corti, founder and CEO of ENJO Australia, said.