Chart Confirms Plummeting Eyeballs For Traditional TV

Chart Confirms Plummeting Eyeballs For Traditional TV

Call it the Netflix or Hulu effect, but new research out of the US has shown how traditional TV watching has plummeted over the past six years by young Americans.

As the chart below from stats marketing firm Statista shows, Americans between 18 and 24 years old have culled some 12 hours a week from their traditional viewing habits from 2011 until 2017. The average Gen Y in the States now only watches 14 hours and 31 minutes of traditional television per week.

As the Statista report noted: “With the emergence of streaming services such as Netflix, Hulu and Amazon Prime Video, traditional TV is finding itself under increased pressure to retain its place as the go-to medium for entertainment, distraction and information. While people still spend more time watching TV then they do using any other medium, there are signs that indicate its future may not look quite as bright.”

Screen Shot 2017-08-01 at 8.33.10 am




Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]