carsales.com.au is now offering sellers the opportunity to upload a 60 second user-generated video to premium and ultimate ads.
Private sellers who purchase a carsales ad listing will have the opportunity to generate their very own “big, expensive-feeling car ad” for their second-hand car, at no extra cost.
Carsales chief marketing officer, Kellie Cordner said: “On average people spend over five hours each day watching videos online.
“So it made total sense for us to add this extra video element to our Premium and Ultimate carsales ads to help sellers attract buyers.”
Whilst photos and written descriptions will always be important, user-generated videos are by their nature unique.
Most importantly, they create opportunities for sellers to present specific car features in an engaging manner.
Cordner said: “Many of us are attached to our cars.
“Our new video offering gives sellers the chance to share what they love – be it the joy of open-air motoring in a much-loved convertible or the exhaust soundtrack of a favourite V8.
Sellers can create their carsales video ad in a few simple steps.
All they need is a smartphone to shoot their video, then via the carsales app or website they can easily upload their video to their carsales listing.
Consumers can read more about how to optimise a video ad by visiting the carsales help centre.
Cordner added: “The new video advertising tool is a demonstration of carsales’ ongoing commitment to improve our customer offering.
“It follows on from our helpful Price Indicator tool and recent multi award-winning AutoAds campaign, which has just been re-launched this April.
“After the success of the campaign in 2018, AutoAds is back by popular demand.”
Cordner concluded: “AutoAds was the first campaign of its type for the Australian auto category when first launched in March last year, and with social communities playing such a big part in our everyday lives, the personalised nature of this campaign is an engaging way for our private sellers to get the word out that their car is up for sale.”
After taking out a paid car advert on carsales, private sellers will receive five unique themed 40-second videos from which to choose.
Once rendered, they can post the personalised AutoAds videos on their social pages (Facebook and Twitter).
The video themes are adventure, family, tough, luxury and city, each with bespoke music designed by Loner Productions.
AutoAds has the potential to produce 1.2 trillion unique car commercials, with no two ads ever the same.