Carat Young Guns Win Trip To Cannes Festival Following National Scholarship Comp

Carat Young Guns Win Trip To Cannes Festival Following National Scholarship Comp
B&T Magazine
By B&T Magazine



Three of Carat’s youngest up-and-comers are off to the Cannes Festival of Creativity after winning the agency’s internal scholarship competition, which sees state teams face off against one another in a hypothetical pitch process.

Carat’s Perth team, namely Brannon Heath, Nick Norton and Phoebe Carre, took out the honours this year with a response for the WA Road Safety Council, following a two-stage process that saw them compete against over 100 of their colleagues.

The scholarship, which is open to junior staff throughout Carat’s Australian agency network, aims to celebrate, reward and develop young talent.

Teams are tasked with proactively solving a business challenge faced by a Carat client of their choice. They must then pitch their ideas back to the client, as well as the agency’s senior leadership team, in a ‘shark tank’-style live judging session.

The judging panel included WA Road Safety Council’s Clodagh Garvey, who commented on the calibre of entrants: “To struggle to pick one winner out of the five finalist teams is surely a sign of the level of young talent within Carat.

“To say they were given a difficult brief is an understatement. Designing campaigns with a view to changing behaviour is a task even seasoned professionals can struggle with.

“The Perth team presented very well, had some great ideas, and represented their organisation superbly.”

Carat CEO Paul Brooks said: “The scholarship is our way of exposing young talent to the pressure, excitement and opportunity of a live client brief, while encouraging them to step outside the scope of their day to day roles.

“It gives everyone the chance, including the entrants, to see what they’re made of. We were blown away by the quality of this year’s responses.”

The winners will receive an all-expenses paid trip the Cannes Festival of Creativity in June.

L-R in above photo: judges Clodagh Garvey and Sarah James; winners Phoebe Carre, Brannon Heath and Nick Norton; judges Ashley Earnshaw and Sam Hegg.




Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]