Global entertainment marketing agency AKA has announced Amy Maiden will be joining the Australian team in the new role of chief strategy officer.
This follows a number of new senior appointments over the past couple of months.
Maiden is a highly accomplished marketing strategist within the international entertainment sector.
Having started her career in 2004 at The Walt Disney Company based in London, Maiden joined AKA UK where she worked her way up the agency over a successful 5-year period.
In 2012, she returned to Australia to take the position of senior account director at AKA AUS for a further three years.
Since then, Maiden has held senior roles at prestigious arts organisations such as the Australian Theatre For Young People where she was the general manager, and most recently at Sydney Festival as head of marketing & business development.
AKA MD Vas Katos said: “I am beyond excited to welcome someone of Amy’s calibre to the team and I can’t wait to work with her as my new 2IC.
“Amy brings a 15-year, unparalleled track record of developing strategies and directing campaigns for many of the world’s biggest entertainment brands and cultural institutions.
“Amy will bring our clients the highest level of commercial strategy, innovation and creativity while providing our team with impeccable leadership.”