The Iconic launches men's mag

The Iconic launches men's mag

Pureplay online retailer, The Iconic, has launched its own men’s magazine via Pacific Magazines’ custom publishing division, Pacific+.

The title complements the women’s version launched last year and is a new bi-annual fashion, style and culture magazine which gives readers the ability to shop online directly from page via Pacific’s Genie watermark technology.

The magazine will be made available to The Iconic’s customers, postal copies can also be requested and copies will be distributed to a range of inner city venues initially in Sydney and Melbourne.

Finn Age Haensel, co-founder and MD of The Iconic said: “We have witnessed first-hand the success of in-print and digital magazines in inspiring fashion and as a powerful sales tool with the launch of The Iconic magazine for women last year.

The Iconic Men’s Magazine is the natural evolution of our successful publishing partnership with Pacific+ and taps into the increasing market of fashion-forward men who are taking greater interest in their fashion choices than ever before.”

Georgina Brujic, MD of Pacific+ said: “We share The Iconic’s belief that magazines are a powerful vehicle that drives online sales and speaks directly to the customer.

The Iconic Men’s Magazine editorial is street smart but stylish, understated yet confident and witty. The engaging copy meets strong fashion photography, wrapped up in a fresh, contemporary design with production values that make it both collectable and brag-worthy.”

Australian actor Joel Edgerton graces the cover of the new 68 page autumn/winter 2013 launch issue.

The launch follows a major campaign from the Magazine Publishers of Australia (MPA) called ‘Magazines move me’, which emphasised the power of magazines in driving consumers online, and driving sales. 




Please login with linkedin to comment

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]