Radio Ratings: WSFM overtakes 2Day FM
Radio station 2DayFM has been knocked off its pedestal as ratings drops in the important breakfast and drive slots sees WSFM take the coveted title as Sydney’s number one FM station.
Australian Radio Network’s WSFM now rules the market with 8.5% as rival 2DayFM’s overall Monday to Sunday audience share slides from 9.3% to 8.4%.
Driving 2DayFm’s loss was a 1.8% drop in the drive slot which is led by Fifi & Jules Tuesday to Friday and Hamish & Andy on Monday’s.
The drop has seen the station lose its number one spot in drive to 2GB.
The Kyle & Jackie O Breakfast was also dealt a slight audience dip of 0.8%, however the duo continue to lead with a 10.2% share.
Duncan Campbell, Australian Radio Network’s (ARN) national content director, said: “It’s a fantastic day for us. It’s driven by a solid strategy executed through genuine hard work from one of the best teams in the business. WSFM has consistently been the number 1 FM Sydney station in our 40-54 target demographic over a number of years, but to go beyond this is a real achievement.”
Nova 96.9’s breakfast duo have added half a point, growing their share of Sydney’s breakfast audience to 6.8% in the latest Nielsen radio ratings survey.
Meanwhile, talk station 2GB has maintained its grip on breakfast with a 15.7% share and regained number one spot in drive after adding 0.8 points to hit 11%.
2GB also continues to dominate the Sydney radio market with an overall share of 13.2% after adding 1.2% on the previous survey result.
The good times continued for ARN in Melbourne where Gold 104.3 added 1.7 points to its overall share to overtake DMG Radio Australia’s Nova 100.
The jump has seen Gold narrow the gap between itself and Melbourne’s number one FM station, Southern Cross Austereo’s Fox Fm, to just half a point.
Gold’s growth was driven out of breakfast where it jumped 1.6 points to take a 6.9% share. In drive the station added 1 point to claim a share of 8.1% putting it above fellow ARN station Mix 101.1.
Mix 101 dropped slightly in both breakfast and drive, by 0.6 and 0.3 points respectively.
DMG’s smoothfm performed better again in Melbourne than it did in Sydney, this time growing by 0.7 points in breakfast and 0.6 in drive.
Southern Cross Austereo’s Triple M overtook Nova 100 in breakfast after posting audience growth of just under one point.
3AW ratings have continued to drop in the second survey of the year. The talk station shed 1.1 points in Monday to Sunday, one point in breakfast and half a point in drive.
In the previous survey 3AW suffered a 1.2 drop in breakfast and a massive 2.1 point decline in drive.
In Brisbane SCA’s B105 was the success story as it jumped 1.8 points to take an overall share of 11.6% and is now chasing FM runner-up Nova 106.9.
B105 has moved from third place in breakfast to first after adding 2.2 points to take 11.9%.
The growth puts the station ahead of ARN’s 97.3FM (11.7%), Nova (10.9%) and Triple M (9.5%).
In drive B105 is now neck-to-neck with 97.3FM with both sitting on 13.2%.
There were both highs and lows for Adelaide radio stations as the latest ratings survey.
Overall, the most growth was recorded by Triple M which added 1.1 points to its Monday to Sunday share to overtake Nova 91.9 and SAFM.
The largest overall loss was felt by Mix 102.3 which shed 2 points to come down to 14.8%.
In the important breakfast slot Mix lost 1.7 points and handed first place to talk station Fiveaa which also lost one point.
SAFM added 1.2 points to its share of breakfast listeners to take 8.8% and has overtaken Nova (8%).
Fiveaa continues to lead drive despite a 2.5 point drop to 13.5%.
Mix 102.3 lost 1.6 points which reduced its share to 13.1%. The drop has narrowed the gap between Mix and competitor SAFM (12.2%).
Triple M recorded the slots most growth of 2.2 points.
In Perth’s tight radio market Mix 94.5 continues to dominate breakfast despite suffering a drop of 1.7 points.
The decline has seen the Nova 93.7, which remained steady on 12.4%, sneak up on Mix.
SCA’s 92.9 dropped 1.5 points to fall out of the top four breakfast shows to be replaced by 96FM.
The competition is now even tighter in drive as three stations, Mix, 92.9 and Nova, now all sit between 13% and 14%.
Slot leader Mix dropped slightly to 13.9% while runner up 92.9 fell to 13.4% to be replaced by Nova in second place with a share of 13.8% after adding half a point.
Talk station 6PR added 1.8 points in drive, the growth pushing the station’s overall Monday to Sunday audience increase of 1 point.
Please login with linkedin to comment
Latest News
Sydney Comedy Festival: Taking The City & Social Media By Storm
Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]
Global Marketers Descend For AANA’s RESET For Growth
The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]
Is Meta’s New AI Chatbot Too Left-Wing?
Meta's chatbot accused of being left-wing after being caught wearing a Che Guevara T-shirt & listening to Billy Bragg.
TV Ratings (23/04/2024): Why Did No One Tell Angela That Farmer Wants A Wife Is Set On A Farm?
As wonderful as this headline is, let's face it, we all know an 'Angela', don't we?
PubMatic Unveils New AI Partnership To Turn Social Posts Into Ads For Any Digital Channel
Here's some nifty tech for turning social posts into ads. Assuming said posts aren't one-star character assassinations.
Intuit Mailchimp Makes A Splash With Its First Australian Brand Campaign
Ever laugh along at a gag you didn't get so as not to appear dumb? Get ready for more feigning with this new work.
GumGum’s Rob Hall: Advertisers Can No Longer “Rely On Binary Descriptions” Of Consumers
If anyone's got their finger on adtech's pulse, it's Rob Hall. He also avoids using the good paper in the office printer
Mastercard Nabs Florencia Aimo From Marriott International
Marriott International's Florencia Aimo jumps from the hotel business to the exploitative credit card one.
Bastion Agency Appoints Cheuk Chiang As New ANZ CEO
Cheuk Chiang takes the reins over at Bastion Agency. But not the rains down in Africa.
Spotlight On Sponsors: Major Sponsorship Wins After A Disappointing Week In Sport
B&T continuing our deep dive into local sport sponsorships & that's despite not a single offer of a free ticket as yet.
Macca’s Marketing Director, Samantha McLeod On Big Mac Chant: “What Was Once Old Is Now Cool Again”
Macca's using the power of nostalgia in latest Big Mac campaign. Well, only for those who've ever eaten one sober.
World Premiere Of Midnight Oil: The Hardest Line To Open Sydney Film Festival 2024
Oil's biopic to open Sydney Film Festival. Here's hoping Molly Meldrum will take his pants down at the premiere.
Entries Are Now Open For The 2024 Brandies, IntelligenceBank’s Annual Brand Marketing Awards
The Brandies are, of course, a prestigious marketing gong and not the mystery tipple favoured by nannas everywhere.
The Fred Hollows Foundation Appoints Ardent For PR
Yes, we all like to have a joke at PR's expense. But sometimes it does important work, like this.
AI, eCommerce & Marketing Specialists Are In Increased Demand By Businesses, New Data From Fiverr Shows
Has your philosophy & anthropology degree left you with nothing but a huge HECS debt? Here's what you should've studied.
Perth’s First 3D Anamorphic Billboard Arrives Courtesy Of oOh!media
Do you love a buzzword? Now you can add anamorphic to the list as it relates to billboards, not a colleague's ears.
MasterChef Australia & Crown Resorts Launch Unique Dining Experience With ALUMNI
A pop-up restaurant staffed by MasterChef contestants! That's fine dining prices for first-year apprentice chef cuisine!
Amanda Laing Announces Resignation From Foxtel Group
Foxtel's chief commercial & content officer heads for the exits. Read nice things the bosses said about her right here.
The Lost Letters From Our Diggers: News Corp Unveils ANZAC Day Special
It's nice when brands respectfully acknowledge ANZAC Day.
Howatson+Company Acquires Akkomplice
Large indie acquires a slightly smaller indie. Much like a shark eating a tuna, just with less thrashing and blood.
Google Delays Third-Party Cookie Deprecation Again
In good news for the sale of picture library biscuit photos, Google continues to tease over the end of cookies.
Education A Low Priority For Aussies More Concerned With Cost Of Living Forethought Study Reveals
Study finds Aussies cutting back on education due to cost of living. Booze & Uber Eats sales remain largely unaffected.
“I’m Still The Same Person That I Was”: Rikki Stern Says “Fucc It” To Cancer Stereotypes
B&T always happy to promote the anti-cancer cause. Even brands that massively overdo it with the hot pink.
The Unapproved Climate Certification Allegedly Causing Mass Greenwashing
Are you left flummoxed in the canned tuna & free range eggs aisle? Just wait till this green certification gets up.
TV Ratings (22/04/2024): Fans Mock “Over The Top” Reaction To New MasterChef Judges
MasterChef returns for its 2024 season. B&T stands by putting peppercorns in Gravox & no one will be any the wiser.
Dentsu Restructure: Muddle, Harvey & Johnston Take Leadership Baton As Bass & Yurisich Exit
A large broom has swept through Dentsu's local ops this morning, taking with it some big names & the air con's cobwebs.
Industry Shares Trends Shaping The Industry This International Creators Day
B&T's asking adland creators to reveal their top trends. And it's not good news for your Jenny Kee cardigan collection.
Mable Extends HOYTS Sensory Screenings Partnership
Mable has extended its HOYTS sensory screening partnership. Vigorously defends its two-star Oppenheimer review.
Orphan Launches ‘They Need Our Help. We Need Yours’ For Children’s Cancer Institute
Anything to do with childhood cancers has B&T's 110% support. That said, we do ignore the red meat & alcohol warnings.
Smile Team Orthodontics & Keep Left Collaborate On Smile-Inducing Campaign
As parents would attest, given the cost of orthodontics you'd expect this campaign to be a lavish production indeed.
Opinion: How Video Calls Neglect Learning Diversity
Need an excuse to duck out of a video call this arvo? Show this to your boss.
DoubleVerify Achieves First-Of-Its-Kind Responsible AI Certification From TrustArc
DoubleVerify receives responsible AI certification. However, not its robotic vacuum that's been seen menacing the cat.
Smile For A Good Cause: The Social Media Campaign Giving Back To The Community
Are you known as the office Austin Powers? More for you teeth than shagability? Get snappy new fangs with this news.
Elon Musk Mocks Albo After ESafety Wins Court Injunction Against X
Albo's 2024 from hell continues - Rabbitohs in crisis, down in the polls and now feuding with world's richest man.
Real Estate Developer In Hot Water Over “Sexually Exploitative” OOH Campaign
Real estate agents again tops in the 'least trusted profession' polls, nudging used car salesmen & ad creatives.
Epsilon’s Shane Hanby: Post-Cookie Era Relies On “Teamwork” Between Brands, Marketers & Tech
This pro predicts more "teamwork" in a post-cookie era. Which spells bad news for the uncooperative or plain stubborn.