Metro radio growth continues to gather pace

Metro radio growth continues to gather pace

Last month saw commercial radio post its ninth consecutive month of growth in metropolitan advertising revenue.

Total advertising spend climbed slightly to just over $62 million, up half a per cent on the previous year, according to Deloitte's 2013 Metropolitan Commercial Radio Advertising Revenue.

Sydney was the strongest performing market, growing 3.15% to $19.3 million. Melbourne climbed a single perecentage point to $19 million, while Perth rose half a per cent to $8.5 million.

Meanwhile, Brisbane was up slightly to almost $10 million, and Adelaide was down just over 8% to $5.5 million.

Chief executive officer of Commercial Radio Australia, Joan Warner, said: "Nine months of continuous growth shows that radio remains a reliable and valuable medium for advertisers in challenging market conditions."

All metropolitan markets posted gains for the first four months of FY14. Melbourne led the way, up 6.75% to $73.5 million. Perth was up just over 5% to $32.5 million, Sydney spiked 3.65% to $74.1 million, while Brisbane grew by 1.85% to $36.6 million.

The Deloitte figures report actual revenue received by metropolitan commercial radio stations for the calendar month and include all metropolitan agency and direct revenue.




Please login with linkedin to comment

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]