Free access boosts traffic for the AFR

Free access boosts traffic for the AFR

Online traffic to the Australian Financial Review jumped by 89% following a summer promotion which offered free access to web content.

The ‘Summer Financial Review’ activity also presented new digital users with free access to the iPad app, with downloads up 20% since campaign launch.

The AFR has also received 25,000 more registrations since the campaign and partnership with Westpac kicked off.

Fairfax said those who registered for the ‘Summer Financial Review’ received an “enticing” offer as the publisher attempts to convert the sign-ups into paying customers.

The AFR is also set to adopt a new metered payment model, which allows free access to a set number of articles per month.

An update to the look of the newspaper and website is also on the cards as are the launch of new digital products, partnerships and platforms.

Brett Clegg, chief executive and publisher of the Financial Review Group, said: “We’ve been astounded with the take-up of the ‘Summer Financial Review’. The results far exceeded our expectations. It has proven to be a great opportunity for anyone who was yet to experience our digital products.”




Please login with linkedin to comment

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]