Multi Channel Network (MCN) today announced the promotion of Nev Hasan to the role of national digital sales director.

Previously the Sydney digital sales director, Hasan will bring national focus to sales activities for MCN’s rapidly growing online, mobile, IPTV and programmatic platforms. He will also be integral in driving MCN’s newest data led mobile advertising initiative, MCN Location.

MCN national sales director, Nick Young, said the Sydney digital sales team has consistently outperformed the market under Hasan’s leadership. 

“Nev is one of Australia’s leading digital sales executives and he has played a key role in the success of MCN’s digital sales operation over the last five years,” he said. “Nev’s sales capability, strategic approach and passion for digital media has driven fantastic results for the business, and will set up MCN’s digital partners for further growth moving forward.” 

Hasan said: “I am excited to be leading the sales operations for MCN’s dynamic digital portfolio and the largest premium digital video network in Australia. MCN is truly leading the media market when it comes to ensuring advertisers can simply and efficiently target highly engaged audiences across any screen, in real time. 

“Our new location based marketing offering, MCN Location, is a big opportunity for MCN’s partners and agencies and further strengthens our mobile and data offering. I am looking forward to working with those partners to capitalise on new opportunities that location data and mobile video are opening up to the market. We already represent a compelling range of channels and products in FOX SPORTS, FOXTEL, Telstra Media and tenplay, and MCN Location really rounds out our mobile offering.”

Prior to joining MCN in 2012, Hasan worked in sales and management roles for SMG Red Yahoo!7, Yahoo!, and Ninemsn.