McCann Sydney Snares Lucy Gavan For Senior Strategist Role

McCann Sydney Snares Lucy Gavan For Senior Strategist Role
SHARE
THIS



McCann Sydney has announced the appointment of Lucy Gavan as senior strategist.

Gavan joins McCann Sydney, part of independent network, HERO, after five years at brand consultancy, Interbrand, building and reimagining the identities and experiences for many Australian iconic brands, including Telstra, Westpac, Federation Square and Sydney Opera House.

Executive strategy director Roshni Hegerman says Gavan’s experience redefining brands from strategy to experience will play a huge part in strengthening McCann Sydney’s 2021 approach.

“Our goal is always to attract curious and intuitive minds to deliver strategic and creative solutions to clients at every stage of the brand journey. Lucy’s experiences in creating antidotes for fading propositions will help elevate our strategic and creative offering in Sydney,” Hegerman said.

Gavan’s experience has involved brand interventions, including reimagining Telstra’s store experience as it moved from Telco to Techno and helping the Sydney Opera House to redesign their customer experience through service design, imagining a new proposition and name for Festival of Dangerous Ideas (“FODI”). Her client partnerships have also involved the MCG, NewsCorp, Invocare and LJ Hooker.

Gavan is eager to reinforce branding principles into cultural communications as part of her new role, believing they should not sit in silos.

“True to 2020, I’ve ended up in a different place to where I’d imagined and I’m so excited for this next challenge,” Gavan said.

“It’s so important that brands are acutely aware of the culture they operate in. In such a pivotal time, McCann is in a privileged position to create real change. Change for the good of our clients and the world.

“I look forward to bringing my brand experience to a new environment and learning from the diverse voices there. Rosh and the team are as experienced as they are dedicated to the creative output, the client partnerships and the people. I can’t wait to create with them.”

Gavan will be working across Menulog, Centrum and Pymble Ladies College, advising on and strengthening their relationship and experience with their consumers.

Please login with linkedin to comment

McCann Sydney

Latest News

As Bruce Springsteen Is Cleared Of Drunk Driving Charge, Jeep Resumes Use Of Super Bowl Ad
  • Campaigns

As Bruce Springsteen Is Cleared Of Drunk Driving Charge, Jeep Resumes Use Of Super Bowl Ad

Hours after Bruce Springsteen’s drunken driving and reckless driving charges were dropped, Jeep confirmed its Super Bowl LV ad featuring ‘The Boss’ was again being promoted. The ad, titled ‘The Middle’, is now available for viewing on Jeep’s official YouTube channel and website. It comes after prosecutors reportedly dropped charges against Springsteen, which were originally […]

by B&T Magazine

B&T Magazine
Creative abstract web streaming media TV video service technology, multimedia business internet communication and cinema content production concept: 3D render illustration of modern curved smart television screen display monitor with endless walls of screens with color photos and colorful displays with different images on blue background
  • Media

Comscore And Samba TV Launch CTV Partnership In Australia

Comscore has today announced the expansion of its TV measurement footprint to Australia, driven by its partnership with Samba TV, the leading global provider of omniscreen advertising data and audience analytics. The new connected TV (CTV) measurement solution, launched last year in select European markets, has now reached this key market in the Asia-Pacific (APAC) […]

How To Win With Video Advertising In 2021
  • Partner Content

How To Win With Video Advertising In 2021

Here are must-read tips on how to win with video advertising. Sadly, no tips on today's horse racing at Eagle Farm.

Partner Content

by B&T Magazine

B&T Magazine
Think HQ Makes 18 New Hires
  • Media

Think HQ Makes 18 New Hires

Absolutely no one knows anyone else's name in the Think HQ office this week after agency announces 18 new hires.