McCann Sydney Snares Lucy Gavan For Senior Strategist Role
McCann Sydney has announced the appointment of Lucy Gavan as senior strategist.
Gavan joins McCann Sydney, part of independent network, HERO, after five years at brand consultancy, Interbrand, building and reimagining the identities and experiences for many Australian iconic brands, including Telstra, Westpac, Federation Square and Sydney Opera House.
Executive strategy director Roshni Hegerman says Gavan’s experience redefining brands from strategy to experience will play a huge part in strengthening McCann Sydney’s 2021 approach.
“Our goal is always to attract curious and intuitive minds to deliver strategic and creative solutions to clients at every stage of the brand journey. Lucy’s experiences in creating antidotes for fading propositions will help elevate our strategic and creative offering in Sydney,” Hegerman said.
Gavan’s experience has involved brand interventions, including reimagining Telstra’s store experience as it moved from Telco to Techno and helping the Sydney Opera House to redesign their customer experience through service design, imagining a new proposition and name for Festival of Dangerous Ideas (“FODI”). Her client partnerships have also involved the MCG, NewsCorp, Invocare and LJ Hooker.
Gavan is eager to reinforce branding principles into cultural communications as part of her new role, believing they should not sit in silos.
“True to 2020, I’ve ended up in a different place to where I’d imagined and I’m so excited for this next challenge,” Gavan said.
“It’s so important that brands are acutely aware of the culture they operate in. In such a pivotal time, McCann is in a privileged position to create real change. Change for the good of our clients and the world.
“I look forward to bringing my brand experience to a new environment and learning from the diverse voices there. Rosh and the team are as experienced as they are dedicated to the creative output, the client partnerships and the people. I can’t wait to create with them.”
Gavan will be working across Menulog, Centrum and Pymble Ladies College, advising on and strengthening their relationship and experience with their consumers.
Please login with linkedin to comment
McCann SydneyLatest News
Net Profit Up 60% For Southern Cross Austereo On The Back Of Leaner Operating Model
Southern Cross Austereo's profits up 60%! Which certainly made interviewing Grant Blackley today a lot less awkward.
Cummins&Partners Welcomes PR Agency Romano Beck, Bringing Creative, Media and PR Under One Roof
Cummins&Partners has welcomed Romano Beck, who may sound like a swarthy Italian actor but is actually a PR agency.
CarsGuide Partners With Mitsubishi, Wavemaker To Create Virtual Road Trips
CarsGuide, Mitsubishi and Wavemaker create virtual road trips that includes virtual car sickness.
Petition To Ban Same-Sex Kiss In Cadbury Crème Egg Ad Garners 56,000 Signatures
Cadbury Crème Eggs join Durex condoms & Frankie Goes To Hollywood on list of things Christians find hard to swallow.
Future of TV Advertising Conference: Times Are Tough, But We’re All In This Together
B&T's reporting live from today's Future Of TV event. Not before mistakenly going to the dental hygienist conference.
TV Will Not Only Build Your Brand, It Will Get Your Cash Registers Ringing
There can be no denying TV's power as an advertising medium. Putting aside Holey Moley and Plate Of Origin, that is.
TikTok Continues To Fight COVID Misinformation
Current COVID misinformation includes the vaccine can make you pregnant while developing a Lionel Richie addiction.
Wednesday TV Wrap: 10’s The Cube Debuts To 567,000, Gives MAFS A Little Hickey
B&T's delivering all of last night's TV numbers, dipped in chocolate, rolled in coconut, with a tasty jam-filled centre.
As Bruce Springsteen Is Cleared Of Drunk Driving Charge, Jeep Resumes Use Of Super Bowl Ad
Hours after Bruce Springsteen’s drunken driving and reckless driving charges were dropped, Jeep confirmed its Super Bowl LV ad featuring ‘The Boss’ was again being promoted. The ad, titled ‘The Middle’, is now available for viewing on Jeep’s official YouTube channel and website. It comes after prosecutors reportedly dropped charges against Springsteen, which were originally […]
WPP AUNZ’s Unveils 32.6% Profit Drop For 2020, Revenues down 14.1%
WPP AUNZ's results out today made for some pretty sobering reading. That's why B&T read them with a couple of daiquiris.
Faceook Pledges $US1 Billion To Support Journalism
Facebook pledges a billion dollars to journalism. Primarily journalism that involves cats playing the harpsichord.
Sam Armytage Hosts New Podcast For News Corp’s Stellar Magazine
Sam Armytage will be taking her Sunrise pedigree to new News Corp podcast. But don't let that put you off.
Impact Promotes Sam Morton To Partnership Director, Peter Bray To Sales Director
Impact's Sam Morton and Peter Bray pose for press photo before catching the ferry to Manly.
Delacon Adds Bridgestone Australia, Simply Energy and Smart Pay To Clients Roster
Delacon staff forced down the local Bob Jane T-Mart for new tyres after someone went and won the Bridgestone business.
Learning Your ABCs From Your AAIDs: Understanding Mobile Data
Learn your ABCs from your AAIDs with this top read. Although it does have a strobe effect for anyone with ADHD.
Comscore And Samba TV Launch CTV Partnership In Australia
Comscore has today announced the expansion of its TV measurement footprint to Australia, driven by its partnership with Samba TV, the leading global provider of omniscreen advertising data and audience analytics. The new connected TV (CTV) measurement solution, launched last year in select European markets, has now reached this key market in the Asia-Pacific (APAC) […]
UnLtd Launches MOOD Tea With All Proceeds Going To Fight Youth Suicide
B&T certainly takes our hats off to this top industry initiative. Our editor is even threatening to take his pants off.
Leo Burnett Snares CNH Industrial Australia Creative Account
Leos snares the CNH Industrial Australia creative account. Believes it to be some sort of farming/agricultural firm.
IVE Reinstates Interim Dividend Following Strong H1 Results
IVE has reinstated its interim dividend. Plans afoot to reinstate Arnott's Assorted Creams to office biscuit barrel.
How To Win With Video Advertising In 2021
Here are must-read tips on how to win with video advertising. Sadly, no tips on today's horse racing at Eagle Farm.
Think HQ Makes 18 New Hires
Absolutely no one knows anyone else's name in the Think HQ office this week after agency announces 18 new hires.
TikTok And Shopify Announce Partnership
TikTok & Shopify announce partnership. Can't decide on the vanilla cream sponge or chocolate mud for the cake cutting.
Toyota Media Pitch! Three Agencies Left As Race Goes Down To The Wire
As clarification, this article contains comments from "unnamed sources". Industry parlance for "possibly under crap".
Snapchat Research Suggests Millennials And Gen Z Embrace Value Driven Brands
Study finds Gen Ys & Zs "embrace value driven brands". Strangely they also like the music of Shawn Mendes & the cronut.
Woolworths Dominates Coles In New Years Sales
Woolworths dominates Coles in sales for first six weeks of 2021, as Status Quo's agent waits patiently by the phone.
Nine Secures Rights To Viral Britney Spears Doco
News of Britney's doco has created an excitement here at B&T not seen since the arrival of our cordless electric knife.
Women Leading Tech: Why HubSpot’s Kat Warboys Prioritises Transparency
HubSpot's Kat Warboys drops by the B&T office for a chat on all things tech and to critique our lemon drizzle cake.
Seven Signs Deal With Facebook Following News Backflip
The media companies continue to jump into bed with the tech giants. It's like a slightly less interesting MAFS episode.
RMIT Online Reveals Why Employees Don’t Want Free Lunches
Study reveals staff prefer training to free lunches. However, fat people did skew the numbers back in favour of lunch.
MAFS Teaser Trailer Accidentally Reveals Affair Spoiler
B&T does warn this comes with a MAFS spoiler alert. In so much as it includes randy, horrible people with bad tattoos.
