Brown Family Wine Group has appointed McCann Melbourne as lead creative agency for its Innocent Bystander wine brand.
On the new partnership, Chief Marketing Officer for Brown Family Wine Group, Ellie Vince says “We were impressed with McCann’s fresh approach to help us address the next stage of growth for Innocent Bystander. Innocent Bystander is such a unique wine brand, and we have big plans to continue its growth trajectory.”
Innocent Bystander is part of the Brown Family Wine Group stable, which also includes wine labels Brown Brothers, Devils Corner, Pirie and Tamar Ridge.
McCann Melbourne, Managing Partner Strategy, Simon McCrudden says, “We’re big fans of the Innocent Bystander brand (and product) so it’s great to start working with the team. Innocent Bystander has such a distinctive attitude in a cluttered world of wines that often look, feel and deliver on the same ubiquitous experience. We had an immediate rapport with the Innocent Bystander team, so we know it will be a lot of fun working together,”
The win follows McCann’s recent change from network to local independent ownership and a series of strategic acquisitions and hires made nationally with the return of Ben Lilley as Creative Chairman and owner of McCann Worldgroup Australia in February.
“McCann and the Brown Family Wine Group are each unique businesses. We’re both independently owned and agile, but with global scale, reach and resources. It’s an exciting business partnership,” said Lilley.
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]
Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]
Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]
According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]
Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]
Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]
Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]
The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]
Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]