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Reading: McCann Melbourne Lands Digital Account For Maybelline
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B&T > Advertising > McCann Melbourne Lands Digital Account For Maybelline
AdvertisingTechnology

McCann Melbourne Lands Digital Account For Maybelline

Staff Writers
Published on: 19th December 2018 at 10:34 PM
Staff Writers
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Cosmetics company Maybelline New York has appointed McCann Melbourne as its digital agency for 2019, following a competitive pitch.

Louise Voyage, marketing manager for Maybelline, said McCann brought a fresh and modern approach to digital that leads with the brand at the heart of its creative.

“The aim is to connect with people in a relevant way, through narratives that will cut-through the ever-cluttered market of beauty content,” she said.

“We felt confident that McCann’s approach would deliver on that mission.”

Recently appointed managing director for McCann Melbourne, Georgie Pownall (pictured above, far right), said: “As the number one make-up brand, Maybelline New York has an incredible platform to connect with women in a way that many brands can’t.

“We felt it was imperative to create an idea that was bold and truly meaningful to our Australian audience.

“We look forward to expanding our relationship with Louise and team to take the brand to the next stage.”

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TAGGED: maybelline, Maybelline New York, McCann Melbourne
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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