M&C Saatchi Sport & Entertainment Appointed By WHOOP

M&C Saatchi Sport & Entertainment Appointed By WHOOP
B&T Magazine
Edited by B&T Magazine



M&C Saatchi Sport and Entertainment continues its recent momentum by adding WHOOP to its client portfolio, as the US tech and innovation brand officially launches into the Australian market.

WHOOP is on a mission to unlock human performance and currently works with M&C Saatchi Sport and Entertainment in the US, UK and German markets. Now, teaming up with its global colleagues.

M&C Saatchi Sport and Entertainment are excited to harness the power of WHOOP and introduce the wearable to this market with a focus on PR, influencer marketing and strategic partnership consultation.

WHOOP is a personalised 24/7 digital fitness and health coach that helps people unlock their inner potential and make meaningful lifestyle changes via actionable feedback across sleep, recovery, and strain.

The WHOOP membership includes free hardware and a platform designed to optimise behaviour.

Briain Curtin, marketing director at WHOOP International, said: “We’re excited to have extended our global partnership with M&C Sport and Entertainment into the Australian market.

“We know how much health, fitness and performance matters to Australians and we can’t wait to build a stronger WHOOP community Down Under.”

Krystyna Frassetto, head of communications at M&C Saatchi Sport and Entertainment, said: “WHOOP is a natural fit for our team here in Sydney – a brand with a hyper-passionate following that understands its audience perfectly.

“It’s exciting to have the chance to unlock that potential here and we’re delighted to welcome them on board.”




Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]