M&C Saatchi Creates ‘Take Control Of Your Journey’ Campaign For Lexus

M&C Saatchi Creates ‘Take Control Of Your Journey’ Campaign For Lexus

M&C Saatchi Melbourne has created a new campaign for the Lexus Passenger line, a continuation of the Lexus brand platform ‘We’ve Been Expecting You’.

The ‘Take Control of Your Journey’ campaign shows how Lexus anticipates its customers’ needs, inspired by the Japanese philosophy of Omotenashi.

Omotenashi describes the unique Japanese approach to hospitality.

The campaign showcases Lexus owners and the empowering moment when they take control of their journey, their Lexus affording them power and control – in life, and behind the wheel.

Watch the TVC below:

Lexus Australia head of marketing Vin Naidoo said: “At Lexus, we anticipate the needs of our customers on their journey but recognise they are ultimately in control.

“Our new campaign elegantly captures this sentiment.”

M&C Saatchi Melbourne executive creative director, Emma Robins said: “This campaign continues to separate Lexus from other luxury car brands by creating a unique and authentic position to speak to customers from.

“Unlike the competitors, Lexus doesn’t believe your car defines who you are. You do.”

CREDITS

Chief Creative Officer – Cam Blackley

Executive Creative Director – Emma Robbins

Creative Director – Russel Fox

Associate Creative Director – Shannon Crowe

Client Services Director – Callum Walker

Account Director – Cameron Green

Account Manager – Sam Siddons

Senior Planner – Ryan Smith

Senior Producer – Julie Rutherford

Production house – FINCH

Director – Christopher Riggert

Producer – Kate Menzies

Post Production house – The Editors

Music composition – Pivot Audio LA

Sound house – Nylon




Please login with linkedin to comment

Lexus M&C Saatchi Melbourne

Latest News

Slew Of New Promotions & Hires As Thrive Announces Melbourne Leadership Team
  • Marketing

Slew Of New Promotions & Hires As Thrive Announces Melbourne Leadership Team

Thrive PR Melbourne has kicked off the year with new appointments, promotions and a new leadership team, marking the delivery of a transformation strategy that’s seen the agency diversify and strengthen its corporate, consumer and integrated digital service offering in Victoria. Lead image:  (L-R) – Sophie Maguire, Melanie Campbell, Nathan McGregor, Zoe Raknes, Erika Rutledge, […]

Leos Appoints Clare Pickens As CEO
  • Advertising

Leos Appoints Clare Pickens As CEO

Reports of Pickens demanding new corner office with wingback chair greatly exaggerated, says Publicis PR team.

Russel Howcroft & Freddie Young Headline AdMission Podcast
  • Advertising

Russel Howcroft & Freddie Young Headline AdMission Podcast

Iconic Australian ad guru Russel Howcroft and industry up-and-comer Freddie Young from Good One Creative have today launched their experimental, no spin advertising podcast, AdMission, in partnership with 9Podcasts. AdMission tells the uncensored stories behind the world’s most talked about brands, ideas, campaigns, advertising news and industry screw ups, as well as offering sharp insight […]

CPR First Aid Study: Weight Loss & Healthy Eating Among Most Googled Personal Goals
  • Marketing

CPR First Aid Study: Weight Loss & Healthy Eating Among Most Googled Personal Goals

According to a new study from CPR First Aid has revealed that Aussies’ most Googled personal goal in the summer is losing weight, new research has found. Their next most researched summer objective is healthy eating, followed by drinking more water. This time of the year, Aussies want to stop snoring and quit smoking more […]

Twilio: Customer Data Platforms Are “Critical Foundation” For AI-Driven Customer Insights
  • Technology

Twilio: Customer Data Platforms Are “Critical Foundation” For AI-Driven Customer Insights

Businesses are integrating customer data platforms with AI and analytics to personalise customer experiences and drive business success, according to a new report from Twilio Segment. Lead image: Kathryn Murphy, SVP of product and design, Twilio. The fifth annual Customer Data Platform Report, which reflects the findings of anonymised usage data from Twilio Segment’s more […]

Word of Mouth Digital Welcomes Six New Brands To Its Growing Portfolio
  • Marketing

Word of Mouth Digital Welcomes Six New Brands To Its Growing Portfolio

Word of Mouth Digital, a Sydney-based full-service digital marketing agency, has announced the addition of six diverse brands to its expanding client portfolio. Lead image: Alex and Tash Williams These new partnerships span various sectors, including pet care, cognitive health, home construction, wellness, and retail, showcasing the agency’s commitment to fostering growth through strategic collaboration […]