Mattress Brand Sleeping Duck Rolls Out New Work With Comic Lawrence Ola
Sleeping Duck’s new TV ad campaign showcases its biggest fan driving a 15-tonne steamroller over the latest Mach II spring mattress; the results will have back-pain sufferers jumping for joy.
The campaign, produced in-house and launches across Australia today, features a real-life experiment with comedian and actor Lawrence Ola attempting to crush Sleeping Duck’s aero-space engineered spring technology to see if it can survive without sagging.
“Sleeping Duck’s twice-tempered steel springs really are indestructible,” said Ola. “It’s not just a marketing gimmick. The creators have over-engineered this thing, so it avoids the back-killing sag you often get with a cheap foam mattress that does not have springs.”
As a control test, Ola’s steamroller also drives over a popular foam-only mattress. Not surprisingly, it’s permanently flattened, while Sleeping Duck’s advanced spring technology recovers immediately to its original height. No sagging.
While the tone of the TVC is tongue-in-cheek, the results are genuine – just one of the reasons Choice Magazine awarded the original model Sleeping Duck ‘best overall mattress’ three years in a row.
Sleeping Duck’s co-founder engineers Winston Wijeyeratne and Selvam Sinnappan believe they have created the world’s most advanced mattress. “We’ve re-invented the mattress, and we’re proud of what’s inside,” Wijeyeratne said. “We’ve taken what used to be a slab of dust-gathering foam and turned it into an active product that you can open up and customise at home. This gives our customers the ability to achieve the best possible comfort and sleep recovery,” he said.
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