Matt Holmes Departs Poem

Matt Holmes Departs Poem
B&T Magazine
Edited by B&T Magazine



Independent creative PR and social agency, Poem, has announced a change to its senior leadership. Founded by Rob Lowe and Matt Holmes in June 2015, Matt Holmes exits the agency as of this month after a sale of his 50% of the business.

Poem has had consistent stellar growth since its inception. Now regularly one of the top three most awarded PR agencies in Australia, the agency continues to evolve and push the boundaries and perceptions of what the PR industry can and should do.

Holmes, who has been on an extended break from his day-to-day role for the past few months while also helping with the management and creative transition, intends to enjoy a rare opportunity to spend time with his family here and in the UK, before embarking on the next chapter of his working life in 2024.

“Matt and I are extremely proud of what we’ve achieved at Poem over the last eight years. We’ve created an exceptional team of brilliant Poets, done some fantastic work together and forged long-term relationships with some of the country’s biggest marketers and brands. Matt goes with our love, respect and best wishes for the next chapter in his life and career,” Lowe said.

“I’ve worked at some of the best agencies in the world but will forever be thankful for the phone call I got from Rob eight years ago speculatively asking if I’d be interested in starting something a bit different. Even more so that we stuck our necks out and what we’ve achieved since. Not many people can say that. I’m so proud of the calibre of work and how we’ve consistently pushed to show how effective creative PR can be for brands and client marketing budget ROI. More than that though, I’m proud of the calibre of people who have come through the agency and the current team. They are special and it all comes from the genuine values Rob and I set out to achieve about being a ‘more human’ agency. I love seeing what the alumni are achieving and what the current team under Rob’s outstanding leadership will do next,” Holmes said.

“I’m a PR and brand nerd and love the industry and the positive impact it can have. That’s not going to change. But after 20 years, I’m now lucky to be able to take a few more months off to focus on my own health, my young family and my Dad in the UK before some exciting new challenges in 2024”.

“While seeing Matt leave feels incredibly sad, we’ve had some time to plan this with Matt and we’re extremely excited about Poem’s next iteration and will be using this change to shake things up further. Matt is not only a greatleader in our industry, but a great friend and I will miss him dearly. Matt’s helped set us up for future success and his influence will be long lasting,” said Katie Raleigh, managing partner.

The departure of Holmes comes at a time when Poem’s leadership team is at its strongest, with Rob Lowe (Managing Director), Katie Raleigh (Managing Partner) and Rhania Farah (Business Director) leading the agency. Jess Cluff, who was recently appointed to Creative Director, has been leading the creative department for nearly six months to help make the transition as smooth as possible.

Poem’s enviable stable of clients include Sony PlayStation, Tourism Australia, Nestle, Amazon, Uber Casrshare, Uber, Canva, Cashrewards, TEDxSydney, Place Management NSW, Impossible Foods and Oporto.




Please login with linkedin to comment

poem

Latest News

Boomtown’s Final Masterclass Of 2023 Attended By Almost 100 Media Reps
  • Media

Boomtown’s Final Masterclass Of 2023 Attended By Almost 100 Media Reps

Don’t treat regional media as a charity, but a real growth opportunity: That’s the message from Boomtown’s final masterclass of 2023, attended by almost 100 media industry representatives from across the nation. The masterclass was part of a series of educational sessions, delivered by Boomtown, the media collective championing advertising in regional Australia. The sessions […]

a data analyst using technology AI for working tool for data analysis Chatbot Chat with AI, using technology smart robot AI, artificial intelligence to generate something or Help solve work problems.
  • Advertising

Introducing Yahoo Blueprint: A New AI-powered Suite For Better Ad Performance & Optimisation

Yahoo Advertising has launched Yahoo Blueprint, a central AI suite that powers performance-based solutions within the Yahoo DSP. Fuelled by over 335 million logged in Yahoo users globally, Yahoo Blueprint enhances decisioning, makes AI more accessible, and serves as a results-driven guide throughout the campaign lifecycle to deliver better outcomes for advertisers. This new AI […]

Publicis Sapient Announces Launch Of PS Hummingbird, Expanding Its Generative AI And Cloud Capabilities With Microsoft
  • Technology

Publicis Sapient Announces Launch Of PS Hummingbird, Expanding Its Generative AI And Cloud Capabilities With Microsoft

Publicis Sapient, a digital business transformation company, today announced the launch of a new joint venture with Tquila called PS Hummingbird. Lead image: Nigel Vaz CEO of Publicis Sapient The partnership with Tquila, with whom Publicis Sapient has collaborated on several other ventures, will extend Publicis Sapient’s generative AI offerings powered by Microsoft Azure, Microsoft […]