Match Media has won all the Australian media for Tourism New Zealand (TNZ) with the deal effective from December 2016.
Kate Necklen, TNZ’s general manager global marketing communications, said: “We were very impressed with Match’s grasp of technology, digital and analytic insight as well as a strong understanding of the tourism market. We are very much looking forward to working with the new team. We have a glocal way of working hence it is important to improve the integration of creative and media to maximise responsiveness in our campaigns at a local and global level.”
The Australasian market is hugely important to Tourism New Zealand, both in vicinity and volume of visitors and is therefore crucial to maximise return locally. Match will also be tasked with helping add value to the global Facebook and Google partnerships that TNZ manage globally.
The organisation’s marketing work is largely digital in nature, and handled by Razorfish across the world (outside of Australia), Whybin TBWA manage the local branding activity with the 100% pure New Zealand Campaign.
James Simmons (pictured above), COO of Match said: “This is a wonderful win for Match, there are a lot of people at Match clamouring to have the chance to work on the TNZ account. It’s an amazing brand and very digitally progressive, which is the perfect blend for Match. Add that to our opportunity to interact globally with Razorfish as part of the Publicis Groupe and it’s a unique win for Match. “