Volkswagen group Australia has announced the appointment of DDB Sydney as its marketing agency. The appointment sees the incumbent Volkswagen Passenger Vehicles agency DDB Sydney now responsible for the Volkswagen Commercial Vehicles and ŠKODA brands as well.
Volkswagen Passenger Vehicle’s general manager of marketing, Ben Wilks, said:” We are pleased to continue our long term relationship with DDB.
“It was a difficult decision due to the impressive calibre of the pitching agencies, however, DDB provided the best fit for our business.”
Ralph Beckmann, Volkswagen commercial vehicle’s marketing manager, was impressed with the quality of the agencies pitching and their responses.
“We were very impressed with the thorough research and insights that all of the agencies presented. Working with DDB Sydney will open up a lot of exciting opportunities for collaboration with our sister brands within the Volkswagen Group,” said Mr Beckmann.
ŠKODA Australia’s marketing manager, Madeleine Kjessler, said:” We believe there is a massive opportunity in Australia for the ŠKODA brand and we look forward to working with DDB to create exciting and memorable new campaigns in the future.”