Home » Shark Tank’s Andrew Banks Fronts AMEX’s New ‘Idea Exchange’ Initiative Via CX Lavender

23 July, 2018

Shark Tank’s Andrew Banks Fronts AMEX’s New ‘Idea Exchange’ Initiative Via CX Lavender

American Express (AMEX) is backing Aussie businesses and the brave individuals behind them with a new initiative via CX Lavender.

Entrepreneur and Shark Tank star Andrew Banks has partnered with AMEX for the American Express Idea Exchange, which encompasses intimate workshops and larger seminars across Australia.

The initiative also includes a series of six content videos offering advice and inspiration to help small and medium-sized businesses thrive and grow.

In addition to the web series starring Andrew Banks, the AMEX campaign, executed with CX Lavender, includes EDMs, digital advertising, social media and a campaign landing page.

All content drives the audience to the landing page where they have the opportunity to sign up for the seminars and enter a competition to win a spot at the workshops.

The aim of the Idea Exchange is to offer AMEX business card members additional value beyond the core product of business cards.

The events will give business owners a unique opportunity to come together to share their collective wisdom, experiences and ideas with one another.

Ryan Stubna, ECD and associate partner at CX Lavender, said: “Together with American Express and Andrew Banks, the Idea Exchange gave us the opportunity to truly bring to life American Express’ commitment to providing powerful backing to its card members.

“Running a business can be a lonely and high-pressure existence without a vibrant support ecosystem offering advice, guidance, validation and a vote of confidence, so we’re proud to be part of this initiative.”

Peter Likoudis, vice president of marketing for American Express’ global commercial services in Japan and the Asia Pacific, said: “With the launch of the new American Express ‘Powerful Backing’ brand campaign earlier this year, we wanted to create an initiative that tangibly demonstrates how we back our business customers and support their efforts to grow and attract new customers.

“These American Express-only events are testament to the extraordinary experiences and benefits that come with being an American Express card member, and will allow businesses to build valuable connections and generate new ideas they can apply to their businesses.”

The Idea Exchange kicks off in Brisbane on 30 August, followed by Melbourne, Perth, Adelaide and Sydney.

CREDITS

Client: American Express

Vice president of marketing for global commercial services, Japan and Asia Pacific: Peter Likoudis

Director of customer marketing for commercial payments, Australia: Clare Kinsey

Customer marketing manager, global commercial services: Claire Emmison

Agency: CX Lavender

Executive creative director: Ryan Stubna

Head of copy: Claire Austin

Art director: Ernesto Sumarkho

Designers: Louis Wong and Hailie LeBas

Business partner: Jack Mason

Business director: Lonne Snijkers

Strategic director: Jamie Parfitt

Agency producer: Laila Takesh

Production company: Taxi Films

Producer: Chris Klockner

Director: Israel Rivera

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