Queensland outdoor media provider GOA has announced its expansion into the Victorian market.
Marked by the appointment of Paul Menary (featured image) as sales director for Victoria, this is the first in a series of growth-led changes within the business.
GOA is determined to shake up the Victorian market by offering state-of-the-art, immersive digital advertising solutions in Queensland to agencies and brands alike.
With the newly opened Melbourne office, GOA are strongly positioned to bring customer-focused value propositions to advertisers who desire to grow their market share in Brisbane.
GOA CEO and joint managing director, Chris Tyquin said: “Paul taking the reins of the new Melbourne office is an exciting notion.
“With his wealth of experience and tenacity for the work at hand, I can think of no better choice to drive the next stage of growth for the business.
“As a proudly independent provider, a large part of GOA’s focus is always on offering an unmatched level of service—we look forward to forging new relationships in Victoria and better serving our current clients.”
Paul Menary has over 20 years of experience in media and brings a wealth of knowledge to the new venture.
Having spent 16 years of his career at GOA as sales director for Queensland, Menary is passionate about the business and dedicated to ensuring its success down south:
Menary commented: “As soon as I arrived in Victoria, I had agency Trading Directors commenting their surprise.
“I don’t think they really knew about the sheer size of the GOA grid, or massive reach of our digital inventory.
“It’s exciting from their perspective; to have access to such a massive and targeted digital network in Brisbane, to our game-changing Iconic sites, exclusive large format in the Brisbane Railway network and two hundred and forty static sites.”
Menary added: “Thanks to unmatched investment in infrastructure which ensures the sites have maximum impact, coupled with our dynamic platform, there is no other large format digital network that can get to people quicker than the grid – we can’t wait to show Victoria what we can do.”