News Corp Australia has announced the appointment of The Works as its new creative agency for direct marketing.
The Works will replace Archibald/Williams, who have been News Corp’s full-service creative agency since 2014.
From 3 July, The Works will take responsibility for the media giant’s retention, acquisition and digital activities.
Creative responsibility for national brand and retail creative will be project-driven and will utilise the creative capabilities within the News Corp stable.
Archibald/Williams will retain its contract with The Australian.
News Corp Australia CMO Tony Phillips said: “The Works have demonstrated the strategic and creative ideas we are looking for, as we focus on growing subscriptions for our brands. They have showed a deep understanding of our business, our customers and our priorities.
“We have ambitious subscription targets for the years ahead and are confident of reaching those with the creative input of The Works. We are excited by the level of innovation, creativity and bold thinking that defines The Works.
“I would like to acknowledge the great work of Archibald/Williams and look forward to continuing our important partnership with them and The Australian.”