New Research Partnership Cements Innovation At Lewers

New Research Partnership Cements Innovation At Lewers

The planets have aligned and in a match that can only be described as stellar, Anne-Marie Moir has taken up a position as head of innovation at Lewers Research.

Moir (featured image) established her own consultancy, Consumer Behaviour, seven years ago, with a focus on developing innovation in the area of qualitative research; and Lewers has long been at the forefront of tech innovation, championing emotion analytics, System One approaches and passive data collection.

After crossing paths with Lisa Lewers at recent research conferences, it became apparent that their shared passion for innovation and new technologies in market research would be best served if they combined forces.

Moir said: “There is a real synergy between Lewers and me.

“We are both excited by the opportunities that digital technologies like AI, voice and facial recognition can bring to the research sphere.”

Lisa Lewers said: “Appointing Anne-Marie to the new position of Head of Innovation shows how committed we are to implementing new digital solutions in research.

“I am very excited about the things we will achieve with a team dedicated to finding not just new, but better ways of doing research.”

Moir looks forward to continuing her existing relationships with former clients of Consumer Behaviour.

Moir added: “I’m still as committed as ever to facilitating the best qual experiences for clients and participants, but now I also have the backing of one of the most dynamic research teams in Australia.”




Please login with linkedin to comment

Anne-Marie Moir Lewers Research Lisa Lewers

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]