Kellogg’s & Sanitarium Drop Halal Certification But Deny It Was From Customer Pressure

Kellogg’s & Sanitarium Drop Halal Certification But Deny It Was From Customer Pressure

Two of Australia’s biggest cereal makers, Kellogg’s and Sanitarium, are no longer halal certifying their products but deny the decision came from customers concerned the monies were funding Islamic activities.

Instead both manufacturers said their product range met halal certification anyway, so there was little need to pay and display halal certification.

islam-halal-logo

To be halal certified, a product must not contain any pork products or contain alcohol.

Sanitarium – a company owned by the Seventh Day Adventist Church – has said its products already meet all the requirements of halal.

“As far as Sanitarium’s position on halal certification we do not use meat-based ingredients or alcohol,” a spokesman told Daily Mail Australia. “This means our products are suitable for people choosing halal or kosher foods.”

Neither Kellogg’s and Sanitarium pay to show the Kosher symbol either.

There has been ongoing concerns from some quarters as to what the halal certification was funding. One Nation’s Pauline Hanson has been a particularly vocal opponent of the idea and questioned why Australians would want religious symbols all over their groceries. Hanson has called it an Islamic tax.

Hanson has questioned why we need the Halal certification when only about two per cent of the Australian  population is Muslim.

“Australian’s don’t handle religion being forced upon them at the best of times. It doesn’t matter whether it’s a Christian preacher spruiking the word of god down the Queens Street Mall or Jehovah Witness knocking on your door over the weekend. Australian’s don’t like it,” Hanson said.

“Could you imagine if we imposed the blessing of all foods with holy water on Islamic countries? There would be outrage.”

In Easter this year, chocolate firm Cadbury also felt Hanson’s wrath for its halal-certified Easter eggs, instead spuriking non-halal variants made by the likes of Lindt or Darrell Lea.

“If you want to actually support these companies, do it,” she said.

“Go and buy some non-halal Easter eggs and chocolate – and have a happy Easter everyone, and a very safe one.”




Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]