Jaden Social has been awarded the tender to handle integrated marketing for the NSW Schools Spectacular.
The agreement will see Jaden Social manage marketing, media, digital and social across the 2018 to 2020 productions of Schools Spectacular, held at Qudos Bank Arena in November.
Jaden Social underwent a competitive pitch to secure the account, in collaboration with the recently launched JadenLIVE.
Now in its 35th year, Schools Spectacular is an initiative of the NSW Department of Education featuring 2,300 dancers, a choir of 2,700, an 80-piece symphony orchestra, and almost 200 featured soloists across a number of disciplines.
The show is seen by 30,000 people across four performances, with millions more tuning into the national TV broadcast on Channel 7 in December.
Richard Spiewak, producer of Schools Spectacular, said: “We are pleased to have Jaden Social as part of the Schools Spec family and look forward to working with the exciting young team to promote and celebrate the amazing talents of students and teachers in public schools from right across New South Wales.”
Liam Cooper, general manager of Jaden Social, said: “I’m so excited to have our team working on the show, which has such a huge impact on the lives of so many young Australians.
“It’s the launch pad for many students into careers in music and entertainment, which is part of our DNA at Jaden Social.”