InMoment Announces New XI Transformational Framework
InMoment has announced the next evolution in its approach to providing the intelligence businesses need to create meaningful experiences that also impact the bottom line – the XI Transformational Framework.
Businesses today, regardless of industry, are investing in CX but failing to see results or impact, and the reasons are varied: experience design isn’t thoughtful or intentional. CX programs are stagnating due to lack of strategy and techniques to engage the organisation. Businesses are collecting a lot of data, but it’s not the right data, or they can’t gather insights out of it.
The XI Transformational Framework began with the understanding that being intentional about the data we collect and analyse – how, where, when, and why – impacted the entire experience. And that focusing on design and ensuring users can easily interact with that data to extract meaning and take action was often overlooked, but a critical piece of the puzzle. The final pillar was bringing in expertise from industry practitioners to infuse specialised knowledge into the product development, program design, and ongoing support processes. Without any one of these elements, organisations cannot effectively navigate changing business needs and the dynamic nature of the current market.
“The best tech in the world can’t help businesses succeed if the people involved aren’t ready and able to use it, act on the intelligence it provides, and socialise its value to the rest of the organisation,” says Andrew Joiner, CEO of InMoment. “The XI Transformational Framework is our answer to this problem. By doubling down on our investment in data- and design-driven technology and the best services, expertise, and consulting, we believe we are uniquely positioned to provide a level of experience intelligence – never before available – that leads to real impact on business goals and objectives.”
As part of the XI Transformational Framework, InMoment has established new teams to support a three-pronged approach that combines leading technology with deep expertise and guidance:
Data-led
As part of a data-led approach, we are announcing the formation of InMoment Labs, a team comprised of data scientists and analysts who ensure innovation starts with data. InMoment Labs has engineered data science into every part of the XI Architecture to capture value and meaning from all experience data, no matter the source. “Traditionally, data sciences are applied after data is collected. Our approach is intentional; we apply data sciences before, during, and after the feedback process, creating richer outcomes that lead to real actionability,” says Levi Roberts, VP, Data Science.
Design-led
To keep innovative design at the forefront of the platform, InMoment has established the InMoment Garage, a dedicated team of designers – situated outside the traditional scope of product and engineering – who creatively imagine what technology can do when designed without constraint. This design-first perspective is apparent in the XI Platform’s intuitive browser and user-first experience. “It’s important to us that the design of the product is just as innovative as the data behind it. We created the InMoment Garage to show how powerful experience data can become when combined with a beautiful, intuitive interface that brings customer stories to life,” says Meghan Mitton, VP, and Head of InMoment Garage.
Domain-led
Finally, to bring the critical element of human expertise to complement the technology, we are announcing the InMoment XI Strategy and Enablement team. This team is comprised of experts with specific, differentiated expertise in a function, industry, or practice, and is central to our ability to help clients transform their business initiatives. Our strategy experts work closely with clients to continue to drive value and share their expertise in the world of experience intelligence. “This team of experienced industry veterans ensures that we proactively provide the ongoing guidance and value our clients need to set up their program for success, navigate the nuances of corporate environments, tie experience data to business goals and objectives, and transform their businesses,” explains Erich Dietz, Head of Corporate and Business Development.
This XI Transformational Framework led to the creation and completion of the XI Platform, including features such as Benchmarking, Market Survey, Survey Experience Optimization, and others. In addition, several new innovative features, which are now generally available, include:
● Complete self-service usability
● Upgraded text analytics capabilities
● Advanced crosstab reporting
● Holistic campaign insights and reporting
● Enhanced employee engagement surveying and reporting
Please login with linkedin to comment
inmomentLatest News
Sydney Comedy Festival: Taking The City & Social Media By Storm
Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]
Global Marketers Descend For AANA’s RESET For Growth
The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]
Is Meta’s New AI Chatbot Too Left-Wing?
Meta's chatbot accused of being left-wing after being caught wearing a Che Guevara T-shirt & listening to Billy Bragg.
TV Ratings (23/04/2024): Why Did No One Tell Angela That Farmer Wants A Wife Is Set On A Farm?
As wonderful as this headline is, let's face it, we all know an 'Angela', don't we?
PubMatic Unveils New AI Partnership To Turn Social Posts Into Ads For Any Digital Channel
Here's some nifty tech for turning social posts into ads. Assuming said posts aren't one-star character assassinations.
Intuit Mailchimp Makes A Splash With Its First Australian Brand Campaign
Ever laugh along at a gag you didn't get so as not to appear dumb? Get ready for more feigning with this new work.
GumGum’s Rob Hall: Advertisers Can No Longer “Rely On Binary Descriptions” Of Consumers
If anyone's got their finger on adtech's pulse, it's Rob Hall. He also avoids using the good paper in the office printer
Mastercard Nabs Florencia Aimo From Marriott International
Marriott International's Florencia Aimo jumps from the hotel business to the exploitative credit card one.
Bastion Agency Appoints Cheuk Chiang As New ANZ CEO
Cheuk Chiang takes the reins over at Bastion Agency. But not the rains down in Africa.
Spotlight On Sponsors: Major Sponsorship Wins After A Disappointing Week In Sport
B&T continuing our deep dive into local sport sponsorships & that's despite not a single offer of a free ticket as yet.
Macca’s Marketing Director, Samantha McLeod On Big Mac Chant: “What Was Once Old Is Now Cool Again”
Macca's using the power of nostalgia in latest Big Mac campaign. Well, only for those who've ever eaten one sober.
World Premiere Of Midnight Oil: The Hardest Line To Open Sydney Film Festival 2024
Oil's biopic to open Sydney Film Festival. Here's hoping Molly Meldrum will take his pants down at the premiere.
Entries Are Now Open For The 2024 Brandies, IntelligenceBank’s Annual Brand Marketing Awards
The Brandies are, of course, a prestigious marketing gong and not the mystery tipple favoured by nannas everywhere.
The Fred Hollows Foundation Appoints Ardent For PR
Yes, we all like to have a joke at PR's expense. But sometimes it does important work, like this.
AI, eCommerce & Marketing Specialists Are In Increased Demand By Businesses, New Data From Fiverr Shows
Has your philosophy & anthropology degree left you with nothing but a huge HECS debt? Here's what you should've studied.
Perth’s First 3D Anamorphic Billboard Arrives Courtesy Of oOh!media
Do you love a buzzword? Now you can add anamorphic to the list as it relates to billboards, not a colleague's ears.
MasterChef Australia & Crown Resorts Launch Unique Dining Experience With ALUMNI
A pop-up restaurant staffed by MasterChef contestants! That's fine dining prices for first-year apprentice chef cuisine!
Amanda Laing Announces Resignation From Foxtel Group
Foxtel's chief commercial & content officer heads for the exits. Read nice things the bosses said about her right here.
The Lost Letters From Our Diggers: News Corp Unveils ANZAC Day Special
It's nice when brands respectfully acknowledge ANZAC Day.
Howatson+Company Acquires Akkomplice
Large indie acquires a slightly smaller indie. Much like a shark eating a tuna, just with less thrashing and blood.
Google Delays Third-Party Cookie Deprecation Again
In good news for the sale of picture library biscuit photos, Google continues to tease over the end of cookies.
Education A Low Priority For Aussies More Concerned With Cost Of Living Forethought Study Reveals
Study finds Aussies cutting back on education due to cost of living. Booze & Uber Eats sales remain largely unaffected.
“I’m Still The Same Person That I Was”: Rikki Stern Says “Fucc It” To Cancer Stereotypes
B&T always happy to promote the anti-cancer cause. Even brands that massively overdo it with the hot pink.
The Unapproved Climate Certification Allegedly Causing Mass Greenwashing
Are you left flummoxed in the canned tuna & free range eggs aisle? Just wait till this green certification gets up.
TV Ratings (22/04/2024): Fans Mock “Over The Top” Reaction To New MasterChef Judges
MasterChef returns for its 2024 season. B&T stands by putting peppercorns in Gravox & no one will be any the wiser.
Dentsu Restructure: Muddle, Harvey & Johnston Take Leadership Baton As Bass & Yurisich Exit
A large broom has swept through Dentsu's local ops this morning, taking with it some big names & the air con's cobwebs.
Industry Shares Trends Shaping The Industry This International Creators Day
B&T's asking adland creators to reveal their top trends. And it's not good news for your Jenny Kee cardigan collection.
Mable Extends HOYTS Sensory Screenings Partnership
Mable has extended its HOYTS sensory screening partnership. Vigorously defends its two-star Oppenheimer review.
Orphan Launches ‘They Need Our Help. We Need Yours’ For Children’s Cancer Institute
Anything to do with childhood cancers has B&T's 110% support. That said, we do ignore the red meat & alcohol warnings.
Smile Team Orthodontics & Keep Left Collaborate On Smile-Inducing Campaign
As parents would attest, given the cost of orthodontics you'd expect this campaign to be a lavish production indeed.
Opinion: How Video Calls Neglect Learning Diversity
Need an excuse to duck out of a video call this arvo? Show this to your boss.
DoubleVerify Achieves First-Of-Its-Kind Responsible AI Certification From TrustArc
DoubleVerify receives responsible AI certification. However, not its robotic vacuum that's been seen menacing the cat.
Smile For A Good Cause: The Social Media Campaign Giving Back To The Community
Are you known as the office Austin Powers? More for you teeth than shagability? Get snappy new fangs with this news.
Elon Musk Mocks Albo After ESafety Wins Court Injunction Against X
Albo's 2024 from hell continues - Rabbitohs in crisis, down in the polls and now feuding with world's richest man.
Real Estate Developer In Hot Water Over “Sexually Exploitative” OOH Campaign
Real estate agents again tops in the 'least trusted profession' polls, nudging used car salesmen & ad creatives.
Epsilon’s Shane Hanby: Post-Cookie Era Relies On “Teamwork” Between Brands, Marketers & Tech
This pro predicts more "teamwork" in a post-cookie era. Which spells bad news for the uncooperative or plain stubborn.