Digital agency Equilibrium, has shared the news of its acquisition of digital marketing agency, Polygon Digital, and has welcomed Polygon digital founder, David O’Donnell on board as inbound marketing director.
Equilibrium managing director, Warren Gibbs, said, “We have been exploring opportunities to bolster our digital marketing offering with targeted inbound technologies for some time now.
“Polygon Digital are industry leaders for best practice in digital search and are one of Perth’s most experienced and qualified providers of automated marketing technology, so they’re a perfect fit for what we’re trying to achieve here.
“The acquisition allows us to decisively grow into this space in a way that offsets our existing high-end web, mobile and app development and consolidates a seamless, end to end service for clients who would otherwise have to deal with multiple agency partners.”
According to O’Donnell, Perth agencies and clients have been a bit slow off the mark to recognise the potential of marketing automation tech, something he seems pretty keen to get back on track with Equilibrium.
“In a nutshell, marketing automation platforms promise improved efficiency, greater control and intelligent marketing strategies that work,” he said.
“Brands like Vodafone, NAB, Fairfax, REA and Reckon are already successfully utilising marketing automation platforms in Australia, so clearly, for serious players and market leaders it’s not a matter of if they get on board, it’s when.
“The team at Reckon Australia are a great example; working with marketing platform Hubspot they’ve seen a 590 per cent increase in blog traffic and three percent revenue increase month on month, and growing.
“At the moment opportunities for Perth businesses to capitalise on this technology significantly outpaces the current investment and there are great benefits associated with early adoption. It’s an exciting time to be involved in digital!”
Gibbs added, “The digital landscape has always been fast moving and reinvention has served our agency well over the last 20 years. This acquisition will prove to be no exception.