American Apparel’s Marketing Misstep Blasted As ‘Underage Porn’
Fashion brand American Apparel was last night attacked for an ‘abhorrent’ advertising campaign featuring provocative images of models posing as schoolgirls.
One advert for a miniskirt from its Back to School range was labelled ‘underage pornography’.
In the photo a model is seen from behind, bending over with her legs and part of her buttocks and underwear on display.
The photograph was posted on the brand’s UK Instagram account, was taken down after it was condemned by users on social media.
The brand is no stranger to controversy with this magazine ad featuring an ex-Muslim model landing them in hot water in March this year.
The company also sells a range of crop tops called ‘Lolita’, a reference to the controversial novel by Vladimir Nabokov about an older man’s sexual relationship with a 12-year-old girl.
The American Apparel website, which is aimed at young people, sells a collection of clothing and accessories under the heading School Days, a campaign aimed at children under the age of 16.
It features the tagline: ‘Your first assignment is to dress accordingly.’
Pictures show models in thigh-skimming skirts and midriff-revealing tops standing beside school lockers.
For more read the full article by News.com.au here.
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American Apparel is at it again. Shocking consumers that is. This time the controversial clothing brand's 'School Days' campaign has been likened to underage porn for a now deleted Instagram 'up-skirt' image of a female model in a plaid skirt. The brand seems to love the controversy considering it was in hot water earlier this year for a magazine ad which featured a topless model with the words 'Made in Bangladesh' splashed across her bare chest.