Marketplace marketing agency, Podean, has today announced the launch of their Australian office under the leadership of Ashley Wales-Brown as managing director.
While the global Amazon website has been accessible to Australians for many years, the ecommerce giant has only recently focused on the Australian retail and advertising offering.
This focus represents a great opportunity for Australian brands, but equally some challenges.
“To succeed with Amazon it’s not just about adding images and copy to a product page, and running a search campaign,” said Podean founder Mark Power.
“You need a partner that can help you with all the retail readiness, holistic strategy, and using unique tools – and that’s what Podean brings to Australia. Having our HQ sitting alongside Amazon’s advertising center in New York gives our Australian clients an advantage no other agency can claim.”
Podean is focused squarely on “delivering clients sales success through leveraging every available opportunity with Amazon – and not just focusing on search and display”.
Podean’s first Australian employee, Ashley Wales-Brown, was chosen after an extensive search of both Australian and global talent.
“Ashley is the perfect fit to lead our Australian business. His blend of media agency understanding through his time at Mediabrands, advertising sales at Ninemsn and ecommerce experience at Ve provides the perfect combination to ensure our success”, said Power.
Wales-Brown commented: “I really enjoyed the growth challenges and success we had with Ve Global across Australia and New Zealand and look forward to applying my expertise to Podean.
“The opportunity for Amazon, and its Australian advertisers and sellers is immense. With the support of our global team and Amazon partnerships, we’ll drive significant success here and I’m looking forward to building out the Australian team swiftly to meet client demand.”
Power concluded: “It’s a very exciting time for us. Being an Aussie myself, driving success for Australian brands on Amazon will be a great achievement for Podean. The time is right for us to launch in this market and I’m very excited that we have snared Ashley Wales-Brown. This is the start of our international rollout and we have more exciting announcements coming in the next weeks.”